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The Three TikTok Trends Every Marketer Should Know in 2025
81% of users have stated TikTok has introduced them to new topics and trends they didn't know they liked.
Aalia Mehreen Ahmed is the Senior Features Editor at Entrepreneur Middle East.
She is an MBA (Finance) graduate with past experience in the corporate sector. Ahmed is particularly keen on writing stories about people-centric leadership, female-owned startups, and entrepreneurs who've beaten significant odds to realize their goals.
In her role as Features Editor, she has interviewed the likes of Dr. Jane Goodall, Sania Mirza, KL Rahul, and Najwa Zebian.
More From Aalia Mehreen Ahmed
Business News
Dr. Jane Goodall’s Eponymous Pollinator Garden in Dubai Brings Back the Spotlight On UAE’s Biodiversity Goals
The Garden has been built with a vision to create a model for ecological resilience in urban environments.
Business News
“We Got Funded!” UAE-Based Pluto US$4.1 Million Pre-Series A Round Follows Launch of Platform That Supports Over 30,000 SMEs
The announcement comes just weeks after the company crossed AED1Billion in spend under Pluto's management.
Business News
Innovator’s Edge: How Bytelearn is Easing Math Learning for Students Through AI
"We have built AI technology (which includes our own AI algorithms and our own curriculum-aligned solvers) that provides step-by-step guidance to students completely from the ground up."
Business News
How Startup Genome is Helping MENA Entrepreneurs Turn Global Ambitions into Reality
"While what worked in San Francisco may not always translate directly to Riyadh, the universal challenges and themes that scaling companies face can guide MENA entrepreneurs in overcoming barriers and accelerating their growth."
Business News
Healing Horizons: Georgiamune Founder Dr. Samir Khleif Aims to Unlock the Full Potential of Cancer Immunotherapy
Born in the US, Georgiamune's solutions target all types of cancers as well as autoimmune diseases.
Business News
Startup Spotlight: How Sulmi Contributes to the UAE’s Sustainability Goals
"Sulmi aims to demonstrate that the UAE and the Arab world can lead innovation in transportation."
Business News
Startup Spotlight: How Kazakhstan-Based SpaceLab Ensures Efficient Communication In Remote Regions
SpaceLab's satellite-based system ensures efficient monitoring of climate, environment, and resources.
Business News
Startup Spotlight: How Egypt-Based Reme-D Addresses the Limited Availability of Disease Diagnostics in the MEA
"Illness affects us all, but at Reme-D, we believe in a future where accurate diagnoses lead to swift recoveries."
Business News
Startup Spotlight: Canada-Headquartered Pulsar Makes its Way to the UAE to Help Businesses Further Harness AI-Driven Innovation
"Unlike many proprietary AI platforms, Pulsar's open-source nature allows users to access, adapt, and innovate with our tools freely. This flexibility fosters a community-driven ecosystem."
Business News
Startup Spotlight: UAE-Based Beyond Farming’s Indoor Farm-as-a-Solution is Aiding the Nation’s Food Security Goals
"We are driven by the urgent need to provide cities with reliable access to fresh, sustainably grown local produce."
Business News
Lasting Embellishments: How Amreen Iqbal’s Passion to Create Personalized Jewelry Led to the Success Story of Piece of You
"My creative process is a continuous flow, constantly fueled by the world around me—nature, festivities, architectural wonders, and more."
Business News
“We Got Funded!” Netherlands-Based EME Raises US$5 Million in a Series A Round led by Wa’ed Ventures as it Expands into KSA
"Circularity is new for many industries here- we're working to shift the mindset by showing how overlooked materials are actually opportunities waiting to be unlocked."
Business News
“We Got Funded!” UAE-Based Wafeq Raises a US$7.5 Million Series A Funding Round to Offer its Digitized Accounting Tools to MENA SMEs
Wafeq offers a cloud-based platform that automates manual processes, integrates directly with local banks, and stays updated with regional compliance requirements.
Business News
Paving the Way: Andrei Grachev, Managing Partner, DWF Labs
Grachev is on a mission to cement DWF Labs as a prime crypto enabler in the UAE and beyond.
Business News
Building Momentum: One Year Since the COP28 Concluded, Here’s How the Event Has Impacted the UAE’s Private Sector
Insights from L'Oréal Middle East, Accenture Middle East, Chalhoub Group, Radisson Hotel Group, Replate, E2G Food, and Fuelre4m.
Business News
Startup Spotlight: UAE-Based Nadeera Is Enabling Communities Across The Region To Collectively Manage Solid Waste
"Nadeera's Yalla Return is a digital platform that simplifies the recycling journey, offers rewards, and ensures cost-effective solutions through in-house developed technological solutions."
Business News
Startup Spotlight: UAE-Based Madari Space’s Low Earth Orbit Data Centers Could Revolutionize The Future Of Data Management
"Our vision is to bridge the gap between Earth and space, unlocking new possibilities for future generations."
Business News
Startup Spotlight: UAE-Based Manhat’s Sustainable Water Solution Is Addressing The Environmental Risks Posed By Desalination Plants
"Manhat's technology leverages natural processes for water production, providing a sustainable alternative to conventional desalination, which demands significant capital investment, generates carbon dioxide (CO2) emissions, and harms aquatic ecosystems through brine discharge."
Business News
Startup Spotlight: Here’s How UAE-Based Jalebi Is Helping F&B Merchants Digitally Empower Their Operations
"At Jalebi, we set out to address a critical challenge facing F&B operators: the rising complexity of managing food costs while minimizing food waste."
Business News
“We Got Funded!” UAE-Headquartered Epik Foods’ US$15.5 Million Investment from Ruya Fund is Set to Propel its Regional Expansion Goals
The group's investment news thus comes just days away from its first anniversary as a fully operational business.
Business News
“We Got Funded!” UAE-Based Pemo Is Set to Further Transform the Regional Spend Management Sector Following a US$7 Million Pre-Series A Round
"We provide a great solution with Pemo, as we automate the whole spend management process, right from payment, to expense submission and approval, to account reconciliation."
Business News
“We Got Funded!” KSA-Based Lean Technologies’ US$67.5 Million Series B Round Marks Silicon Valley-based General Catalyst’s Debut Investment in the Kingdom
"By expanding access to financial data and offering seamless payment solutions, we're fostering a more inclusive financial landscape across the region."
Business News
Inclusive Healing: Misha Akbar’s Sama Health Is Easing The Mental Health Journey Of The UAE’s South Asian Expat Population
"For South Asians, mental health is deeply intertwined with cultural beliefs, family expectations, and societal norms, making culturally competent care critical."
Business News
Weaving Dreams: How Maywand Jabarkhyl Is Leading Fatima Bint Mohamed Bin Zayed Initiative’s Global Social Impact Endeavors
The Fatima Bint Mohamed Bin Zayed Initiative has helped over two million low-income Afghans so far–and CEO Maywand Jabarkhyl hopes to extend similar sustainable impact to other socioeconomically affected nations as well.
Business News
Startup Spotlight: UAE-Based Hoopla Is Helping Parents Address Their Children’s Mental Health Worries Proactively
Offering science-backed sensory tools and activities that can ease anxiety, build emotional skills, and strengthen parent-child bonds, Hoopla offers a five-minute wellness routine for children aged three to eight years-old.
Business News
Startup Spotlight: South Korea-Based Green and Seed Corporation’s Sustainable Farming Solution is Making its Presence Felt in the MENA Region
Green and Seed Corporation's SFC system offers a way to cultivate crops like rice and wheat in terrains where the soil is dry and water resources are limited.
Business News
Startup Spotlight: How Singapore-Based GreenFi’s Automated Risk Management Of Green Financing Aids The UAE’s Sustainability Ambitions
A whopping $5 billion are spent by corporations worldwide in just managing ESG risks and analytics- but GreenFi has found a way to fully automate that process.
Business News
Startup Spotlight: UAE-Based Equevu Is Helping Employees Save And Invest For The Future Through Salary Deductions
"As a company focused on employee savings benefits, the rapidly evolving industry landscape demands continuous adaptation and forward-thinking solutions."
Business News
“We Got Funded!” KSA-Based Ejari Raises US$14.65 Million In A Seed Round Led By Partners For Growth, BECO Capital And anb Capital
"Our broader ambition is to evolve into a comprehensive "rental super app," supporting customers throughout each touch point of their rental journey."
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