Entrepreneur Middle East Staff

Entrepreneur Staff

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Business News

Building a Wellness Brand Through an Emirati Lens

Rather than relying on imported concepts or ingredients, RAWA would build around resources already embedded within the region's identity. Date seed oil became the clearest expression of that thinking, transforming an underutilized by-product into the foundation of a wellness brand.
Technology

Inside the Signals: How ACHNET Decodes Real Talent from Artificial Performance

Signals have always driven hiring decisions, but the nature of those signals has changed. What once relied on resumes and interviews now contends with a new layer of uncertainty: answers shaped by unseen tools, identities that can be simulated, and performances that may not reflect real ability. The challenge is knowing whether what is being […]

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