Marketing

Selected creators will receive support over six months to establish and grow their online businesses.

Under the agreement, Publsh will develop, market, and manage commercial partnerships, branded media assets, and experiential activations across Yas Marina throughout the event.

AI can support the journey, but real impact comes from how deeply you understand your business and audience. Staying up to date with technology and educating your organization can lead you to the best result.

People rarely follow brands because those brands simply provide information. They follow brands because those brands make them feel understood.

For decades, media buying has helped brands connect with audiences across television, radio, digital platforms, and, more recently, AI-powered advertising. As digital marketing has evolved, media buying has expanded beyond simply purchasing advertising space. According to a report, U.S. digital advertising reached $294.6 billion in revenue during 2025, reflecting 13.9% year-over-year growth and underscoring how […]

The new guide, MEDESTHS, introduces a framework designed to help medical aesthetics brands create patient demand, measure marketing effectiveness and drive clinic-level product requests.

The platform allows users to upload the URL of a published article to generate performance data such as estimated readership, referral traffic to company websites, and AI search citations.

For Gate, partnering with Inter Milan is about far more than football sponsorship. It is a calculated play for cultural relevance, institutional trust, and long-term positioning in Europe and beyond.

"What media training actually develops is something deeper than interview technique. It helps founders find their authentic voice – the specific perspective, personal story, or bold point of view that no competitor can copy."

After 10 years of running the self-funded Alex’s House of Social, founder and creative strategist Alexandra Carvalho reflects on redefining business events, personal branding, and community-driven marketing in the UAE.

Businesses are invited to submit their profiles via the company’s social media page for a chance to be featured.

Nominations and submissions are open across Dubai and the UAE until April 21, 2026. Businesses and community initiatives can submit their stories directly via Sociabl’s website, Instagram, LinkedIn, or by tagging #SociablTrueStories.

The good news is that staying visible doesn’t always require a large marketing budget or a PR agency. There are simple things founders can do themselves to keep their brand relevant, trusted and present during uncertain periods.

NextAud.io today announced that it has entered into an agreement with AdsWizz Inc. to become AdsWizz’s exclusive sales representative for advertising on streaming and podcasts in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Egypt. In addition, NextAud.io is now AdsWizz’s preferred reseller for this inventory in Japan, Singapore, Malaysia, Thailand, Indonesia, […]

Periods of regional instability place communications teams under immediate pressure. News cycles move quickly, social feeds amplify fragments of information, and stakeholders begin asking questions before facts fully settle. In these moments, one decision becomes central to brand leadership: should we speak, slow down, or stay silent? This requires tactful judgment about visibility, timing, and […]

Luxury has never been about being seen everywhere. It has always been about being remembered. I have spent years inside rooms where brands debate what to show the world, what to post, what to announce, what to push next. The conversation is almost always framed as addition: more content, more campaigns, more touchpoints, more visibility. […]

Success in this region depends on recognizing that audiences are multilingual, behaviors shift with seasonality, convenience shapes decision-making, and platforms play different roles across the customer journey.

Digital marketing in automotive retail is evolving fast. For Kia NMC, the challenge was clear: how to connect the right audience with the right message while ensuring every marketing riyal delivers measurable impact. Over the past two years, a partnership with SeezBoost, an AI-driven performance marketing service, has transformed how Kia NMC approaches digital campaigns, […]

Platformance.io founder and CEO Waseem Afzal reflects on what true disruption means, the cultural values that fuel his team, and the insights he offers to founders striving to create something original and lasting.

Turning boardrooms into brainstorms and making corporate stories impossible to scroll past

Sector experiencing rapid growth.

The integration is available exclusively through the Smiles app now, with the opportunity for members to transfer via the Etihad website and newly launched mobile app in the near future.

New regulation to take effect in three months.

This is a clear message to brands: if your creative is still playing it safe, or feels like a copy-paste job, you're already behind.

"CAP.G was built to bridge the gap between bold ideas and real-world execution."

The Kingdom's content creator industry is growing at incredible pace.