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Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers

Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.

By Bhaji Illuminati

Business News

Seeing is Believing: The Power Of Short-Targeted Videos (And How You Can Make It Work For Your Business)

By Reim El Houni

Business News

E-Commerce In the Arab World Is Booming: Here’s How You Can Cash In On That

Business News

Recession-Proof Marketing: Five Tips For Your Business To Ride The Tsunami Caused By The COVID-19 Crisis

By Nelio Leone

More From Marketing

Business News

How Not To Communicate In The Wake Of A Crisis

Avoid these common mistakes brands make with their PR and social media content during troubled times

Business News

Ensuring Business Continuity Amidst The Coronavirus Pandemic

In PR, we are constant in many things, and facilitating communications during these times is most definitely one of them. But of course, the way we interact, and the issues we will deal with in the future may change- only time will tell.

Business News

Seven Steps For PR Professionals To Take In Times Of Crisis

To shape up when the going gets tough, here's a list of seven steps that PR and communications professionals can start taking right now.

Business News

A PR Checklist For Entrepreneurs Dealing With The COVID-19 Crisis

Remember this isn't a time to benefit, it's a time to show that you care.

Business News

The Coronavirus Pandemic Versus The Digital Economy: The Pitfalls And The Opportunities

While the coronavirus pandemic presents business risks in some areas, it also offers opportunities in others. The key is to acknowledge the potential threats while exploring the possibilities.

Business News

Your One-Step Guide To Drive Experiential Marketing In 2020

For all the creativity that the ad industry gloats about, the truth is that customers hate to be interrupted with anything they perceive as commercial.

Business News

Six PR Trends That Will Impact Businesses In 2020

Despite the introduction of new technology, specialized algorithms, and fancy electronic devices, PR needs a human element to remain relevant.

Business News

Five Steps To Brand Yourself In 2020

Personal branding helps you build authenticity, trust, credibility, and connections.

Business News

Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)

To remain competitive and ensure sustainable growth, it is vital that every area of your business focuses on customer satisfaction as a priority.

Business News

Digital Marketing Tips For A Successful 2020

A golden rule to remember is that people are no longer interested in availing products or services but to invest in a better version of themselves.

Business News

Five Tips For Improving Marketing Strategies In 2020

Developing a future-proof and digital-forward marketing strategy means keeping upcoming trends at its very core.

Business News

The How-To: Owning Your PR Even On A Tight Budget

Startups need to convince investors that their business idea is viable, displaying some level of clout as seen by tier-one press and its readers.

Business News

More Than Just A New Look: A Guide To Rebranding

Pulling off a successful, meaningful rebranding is always a tiresome task, and lots of companies can't get it right.

Business News

Three Digital Metrics Every Marketer Needs To Use To Understand Brand Engagement

Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand.

Business News

Five Innovative Ways To Implement Automated Marketing For Improved Sales

With the right automation strategies and tools, the efficiency of your marketing activities can be improved significantly.

Business News

Marketing Yourself: Developing Your Personal Brand

Followers, stories, posts and DMs; these combined are your ticket to building an excellent personal brand.

Business News

Infographic: Psychology of Color In Branding

Infographic on how psychology of color can affect your branding based on color theory and its principles.

Business News

Five Mistakes You Are Making When Creating Video Content

Your video content proves your work dynamically, hence it should be a priority to make sure it's well produced and adds to your marketing strategy.

Business News

Working With PR: Top Tips To Manage Your PR Personnel

Here's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.

Business News

Seven Growth Hacking Tools For Startup Success

If you think growth hacking sounds a lot like run-of-the-mill digital marketing, you'd be right. But the difference lies in one key detail: the operating mindset.

Business News

Three Ways To Go Big On Your Marketing (Even With A Small Budget)

New data reveals that only 9% of digital advertisers are using guerrilla marketing to grow their business in 2019. What a missed opportunity!

Business News

Beyond Buzzwords: Making Innovation Work For Customers

We have entered a period of unprecedented industry disruption as digital transformation sweeps across just about every sector, changing the rules on how businesses engage with their customers and on what services they deliver.

Business News

The How-To: Building Intimacy Among Millennials

The larger the organization, the more complex brand-building becomes as key messages need to be synchronized at all levels.

Business News

Three Of The Biggest Mistakes Made When It Comes To Public Speaking

Richard Dean, the author of Crowdpleaser, gives a few tips on public speaking.

Business News

Creating Content That Resonates With Your Audience

In engaging storytelling, it becomes easier to explain the brand's values and crystallize its value proposition.

Business News

The UAE’s MICE Industry: At The Centre Of Evolving Opportunities In The Middle East

It's the right time to invest in the MICE tourism industry to adapt to latest consumer trends and fortify itself with latest technologies, not only to meet the increasing demand, but to make it more secure and agile.