Marketing | Page 3

Remember this isn't a time to benefit, it's a time to show that you care.

While the coronavirus pandemic presents business risks in some areas, it also offers opportunities in others. The key is to acknowledge the potential threats while exploring the possibilities.

For all the creativity that the ad industry gloats about, the truth is that customers hate to be interrupted with anything they perceive as commercial.

Despite the introduction of new technology, specialized algorithms, and fancy electronic devices, PR needs a human element to remain relevant.

Personal branding helps you build authenticity, trust, credibility, and connections.

To remain competitive and ensure sustainable growth, it is vital that every area of your business focuses on customer satisfaction as a priority.

A golden rule to remember is that people are no longer interested in availing products or services but to invest in a better version of themselves.

Developing a future-proof and digital-forward marketing strategy means keeping upcoming trends at its very core.

Startups need to convince investors that their business idea is viable, displaying some level of clout as seen by tier-one press and its readers.

Pulling off a successful, meaningful rebranding is always a tiresome task, and lots of companies can't get it right.

Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand.

With the right automation strategies and tools, the efficiency of your marketing activities can be improved significantly.

Followers, stories, posts and DMs; these combined are your ticket to building an excellent personal brand.

Infographic on how psychology of color can affect your branding based on color theory and its principles.

Your video content proves your work dynamically, hence it should be a priority to make sure it's well produced and adds to your marketing strategy.

Here's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.

If you think growth hacking sounds a lot like run-of-the-mill digital marketing, you'd be right. But the difference lies in one key detail: the operating mindset.

New data reveals that only 9% of digital advertisers are using guerrilla marketing to grow their business in 2019. What a missed opportunity!

We have entered a period of unprecedented industry disruption as digital transformation sweeps across just about every sector, changing the rules on how businesses engage with their customers and on what services they deliver.

The larger the organization, the more complex brand-building becomes as key messages need to be synchronized at all levels.

Richard Dean, the author of Crowdpleaser, gives a few tips on public speaking.

In engaging storytelling, it becomes easier to explain the brand's values and crystallize its value proposition.

It's the right time to invest in the MICE tourism industry to adapt to latest consumer trends and fortify itself with latest technologies, not only to meet the increasing demand, but to make it more secure and agile.

The speakers at the first Dtec Forum walked businesses through the intricacies of media trends in the MENA region.

Before delving into what public relations is, here are three things it is not. PR is not advertising. PR is not a copy-paste job. PR is not spin.

Going beyond bounce rates and visit-to-leads, here's why content marketing metrics should measure experiences (and not numbers) to predict ROI better.