Marketing | Page 4

In engaging storytelling, it becomes easier to explain the brand's values and crystallize its value proposition.

It's the right time to invest in the MICE tourism industry to adapt to latest consumer trends and fortify itself with latest technologies, not only to meet the increasing demand, but to make it more secure and agile.

The speakers at the first Dtec Forum walked businesses through the intricacies of media trends in the MENA region.

Before delving into what public relations is, here are three things it is not. PR is not advertising. PR is not a copy-paste job. PR is not spin.

Going beyond bounce rates and visit-to-leads, here's why content marketing metrics should measure experiences (and not numbers) to predict ROI better.

Yes, having an AI-powered model for shopping recommendations in e-commerce is great. But, CRM is much more than just tech. With surveys and chat-bots such a cliche, here's what sets Sprii apart.

Here's how going offbeat in online retail can give competitors a run for their money.

Facebook has announced that all ad campaigns on the platform will start running with Campaign Budget Optimization (CBO) starting from September 2019, here's how you can leverage the opportunity for your campaigns.

Unleashing collective intelligence and bonding the workforce with positivity can only add value to achieving an entrepreneur's goals.

The good news about communicating with your customers is that you don't need big budgets to do that.

Advertising and PR may have been the go-tos for success in the past, but the tide is turning, and everything now has to be thought out, purposeful, and not just churned out to generate endless views and impressions.

By adopting and properly executing a content marketing strategy you will be well equipped to improve traffic and give your sales team the high-quality leads they need.

Dubai's LifeOnScreen has introduced the first self-service marketplace of screen-providers and advertisers, connecting digital billboards and advertisers on one single platform.

Five strategies to help you leverage and make the best of the new economy.

The over reliance on just social media needs to stop. It's one part of your arsenal, but it shouldn't be your only focus point.

Develop the flexibility to adapt your marketing plan quickly to match consumer dynamics– then your business will become adept at creating affordable but effective campaigns.

Four factors to look out for as your business prepare to hire a digital marketing agency in the Middle East.

Get ahead of your competition and start putting these trends into profitable practice.

You'll continue to harvest the benefits of your personal brand once you lay the groundwork, plant the seeds and nurture it well.

The absence of sound can add to a campaign video as it presents opportunity for many other techniques that could not be used otherwise.

Cutting marketing and advertising budgets during downturns is a common knee-jerk reaction. But is it always the right one?

A few proven tactics to satisfy both prospects and existing customers, earn their loyalty and make more income.

Three big issues to watch out for when planning your next exhibition.

Exhibitions are an effective marketing channel only if you harness them within an effective marketing strategy.

Done and planned properly, participation in exhibitions or any other events for that matter can be a business growth catalyst.

Whether you are introducing or being introduced, here are some helpful tips on how to demonstrate proper email etiquette