Marketing | Page 2

Only time will tell if Musk's gambles will pay off- but realistically, very few can afford to lose what he has lost with these risks.

Digital ads can be helpful when used properly, but skipping has become an undeniable habit, with many brands vying for attention.

As Web3 revolutionizes the ways in which companies interact with customers, AI and data analytics provide a gateway into the customers' minds.

When you invest in customer or client relationships that easily demonstrate your understanding of their current pain points, you will build affinity with your brand.

Remember that investing goes beyond the numbers game. Authenticity, genuineness, and vulnerability resonate with judges and investors.

As a marketing manager, achieving success in your role requires a combination of both tangible resources and intangible qualities.

Kaabour is the author of "Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch," now available on Amazon.

No matter where you're at in your personal brand journey, it's always good to be open to new strategies or ways of thinking about things.

In terms of trends, sustainability could be a trump card for retailers this year.

The key is to focus on key objectives and tactics that help you make the most of your news, events, and engagement this year.

As the new series lacked fan attachment to the characters, the OSN+ team had to create a strong emotional connection with familiar aspects of the series franchise.

For disruptive business models to capitalize and make the most of high fintech adoption rates in the region, they should always aim to be fast, both by expanding quickly, and working with the latest technology.

Marketing to creators is as important as marketing to their audience. That's the only way you can ensure an authentic tone of voice for your brand messages and key takeaways.

While reaching out to audiences during Ramadan definitely serves brands from a business perspective, it is important to practice what you preach.

Videos are an essential part of your marketing arsenal because they provide you with a competitive advantage, and ensure that you do not fall behind in the market at large.

For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.

2020 has been a ride into the future, and the future is here to stay.

As the global business environment looms into uncertainty, changing the way you approach customers can be your key to survival.

Implementing an integrated network of channels has in the past and present proven to establish a better reach, and is far more effective in delivering results.

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."

Rebranding into Lyve embodies the company's mission to grow along its partners and raise the standard of the last mile delivery, changing the way customers experience delivery in the region.

There is a long road ahead in creating a more inclusive world, but one thing is for sure: businesses that keep offering solutions which put people over profits will be welcomed back with open arms, once the dust settles, and the masks come off.

Established in 2011, RBBi (Red Blue Blur Ideas) is the only UX led digital solutions provider in the region to combine an in-house usability lab together with research, design, SEO and digital analytics specialisations.

Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.

There is a significantly higher chance of your customers watching your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs. So, what types of videos are working in "the new normal"?

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