Marketing | Page 2

For businesses with great products that haven't yet made their mark, brand repositioning can be transformative.

No matter the sector, the size, or the success of any company, the most common point that comes around each time remains the same: the brand matters.

We look at the MENA region's podcast scene, and examine some of the most crucial points to consider.

A brand sprint is a three-hour workshop that comprises six activities, all designed to create a guide that identifies core brand values, personality traits, and strategic positioning for an organization.

"At the end of the day, when it comes to communication, it's never just about you- in fact, I'd actually argue that it should always be centered on whoever is on the other side of the conversation."

Marketeers who tap into the psychological aspects of consumer behavior can connect with their target audience on a deeper level, drive conversions, and build a loyal customer base that will help their business thrive.

The secret to success is to free brands from a one-dimensional approach to marketing, because, just as there is no one right way to run, there is no singular approach to developing a brand.

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom.

When planning for 2024, businesses should definitely factor in being agile and forward thinking.

SMEs can sometimes be guilty of focusing too much on product development and sales, while disregarding other important functions that can bring value to the business- such as communications.

It seems that authenticity falls by the wayside when the focus becomes eagle-eyed on celebritizing entrepreneurs.

Brands that embrace consistent, trendsetting branding will find it easier to engage their audience, just as the movies and shows of today have done.

The Turkish co-founder of Insider explains what it means to work with a "zero optionality" mindset.

How leaders in education can use digital marketing to boost student recruitment.

The 43rd edition of the tech and startup event GITEX Global to take place on October 16-20, 2023, at Dubai World Trade Centre.

Only time will tell if Musk's gambles will pay off- but realistically, very few can afford to lose what he has lost with these risks.

Digital ads can be helpful when used properly, but skipping has become an undeniable habit, with many brands vying for attention.

As Web3 revolutionizes the ways in which companies interact with customers, AI and data analytics provide a gateway into the customers' minds.

When you invest in customer or client relationships that easily demonstrate your understanding of their current pain points, you will build affinity with your brand.

Remember that investing goes beyond the numbers game. Authenticity, genuineness, and vulnerability resonate with judges and investors.

As a marketing manager, achieving success in your role requires a combination of both tangible resources and intangible qualities.

Kaabour is the author of "Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch," now available on Amazon.

No matter where you're at in your personal brand journey, it's always good to be open to new strategies or ways of thinking about things.

In terms of trends, sustainability could be a trump card for retailers this year.

The key is to focus on key objectives and tactics that help you make the most of your news, events, and engagement this year.

As the new series lacked fan attachment to the characters, the OSN+ team had to create a strong emotional connection with familiar aspects of the series franchise.