Marketing | Page 10

A recent infographic released by PayFort offers pointers on how headlines can be used as a tool to create specific triggers increasing shareability of content.

Noticed how video has blown up on Facebook? Don't get left behind!

Right after dealing with clickbait links on the News Feed, Facebook is now aiming at renovating ads on your feed, thus essentially rendering ad blockers useless.

To truly get noticed in the increasingly crowded world that is the internet, then you need to learn how to market your content in new and creative ways.

To truly master content marketing, you need to have a tried and tested strategy that will get your articles, videos, or podcasts in front of thousands of viewers.

Having worked with several UAE businesses, agencies and developers, I feel that I have discovered a range of areas where they typically fall short, when considering their digital efforts.

Companies that will be first to find a way to capitalize on the game's concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

Your personal brand is what you stand for, what makes you stand out and what makes you compelling to the world.

Effective PR sparks an interest in your audience and gets them to sit up and take notice of your brand and product offering.

When talking about games, there is no doubt that the Middle East has been one of the biggest markets for the same.

Many businesses invest a lot of effort and money on advertising initially, but not so much afterward. Here are Manar Al Hinai's two cents about how this should be done.

This is a new aspect of our reputation that we have to work at; we can't just assume that it's good and we can't assume that we're vigilant enough.

I launched my own business, MB Consultancy, a digital marketing agency in Cape Town, South Africa four years ago. Like many startups, I had done very little consideration of the actual brand identity of my enterprise.

Successful segmentation enables both top management and employees to steer marketing and sales activities in an active and differentiated manner.

Who's going to defend the interests of the digital influencers?

A logo does not represent your culture, your people, or your story, and no, it does not legitimize your business.

Whether a startup, an established MNC or a developing personal brand, harnessing the power of PR is at the top of every company's marketing to-do list.

With the widespread availability of high bandwidth, online video has evolved into a powerful marketing tool across all industries, for businesses of all sizes.

If you haven't heard already, video is the single biggest content format that all businesses need to get familiar with in 2016.

Content marketing, wearable technology, big data and e-commerce likely to drive MENA's media industry this year.

Shadowing competitors might seem like a fulltime job. Indeed, that is exactly what it is– and it may require appointing a full-time marketer, for example, a Competitor Insight Manager.

Insydo's marketing manager Steven Worobec –who bears a rather uncanny likeness to Apple's Steve Jobs- is asking people in Dubai to help save his job at the startup by, well, making use of Insydo, an online guide to the Emirate.

The branding industry has evolved considerably in recent times and is now more than just a must-have service for established companies.

Mendelsohn paid a visit to Dubai in November last year, which was also when Facebook announced that it had more than 100 million people accessing the social network through mobile devices in the MENA region.

2016 will bring a lot of changes to the world of communication, and it will be the turning point for trends that used to be relevant in the past.

The new frontier of marketing is in creating branded content that isn't designed to be overtly promotional, but instead can stand on its own merits.