Marketing | Page 10

Many businesses invest a lot of effort and money on advertising initially, but not so much afterward. Here are Manar Al Hinai's two cents about how this should be done.

This is a new aspect of our reputation that we have to work at; we can't just assume that it's good and we can't assume that we're vigilant enough.

I launched my own business, MB Consultancy, a digital marketing agency in Cape Town, South Africa four years ago. Like many startups, I had done very little consideration of the actual brand identity of my enterprise.

Successful segmentation enables both top management and employees to steer marketing and sales activities in an active and differentiated manner.

Who's going to defend the interests of the digital influencers?

A logo does not represent your culture, your people, or your story, and no, it does not legitimize your business.

Whether a startup, an established MNC or a developing personal brand, harnessing the power of PR is at the top of every company's marketing to-do list.

With the widespread availability of high bandwidth, online video has evolved into a powerful marketing tool across all industries, for businesses of all sizes.

If you haven't heard already, video is the single biggest content format that all businesses need to get familiar with in 2016.

Content marketing, wearable technology, big data and e-commerce likely to drive MENA's media industry this year.

Shadowing competitors might seem like a fulltime job. Indeed, that is exactly what it is– and it may require appointing a full-time marketer, for example, a Competitor Insight Manager.

Insydo's marketing manager Steven Worobec –who bears a rather uncanny likeness to Apple's Steve Jobs- is asking people in Dubai to help save his job at the startup by, well, making use of Insydo, an online guide to the Emirate.

The branding industry has evolved considerably in recent times and is now more than just a must-have service for established companies.

Mendelsohn paid a visit to Dubai in November last year, which was also when Facebook announced that it had more than 100 million people accessing the social network through mobile devices in the MENA region.

2016 will bring a lot of changes to the world of communication, and it will be the turning point for trends that used to be relevant in the past.

The new frontier of marketing is in creating branded content that isn't designed to be overtly promotional, but instead can stand on its own merits.

While looking ahead to 2016, don't forget to think about a content marketing plan that will serve to highlight your company's expertise.

A look at the factors of every successful campaign in creating viral content.

Ashoka's VP of Global Marketing Beverly Schwartz shares the keys to promoting your vision as a social enterprise.

Instagram marks fifth birthday with Worldwide Instameets.

PR is a very nuanced way of profiling your business that requires its own focused strategy.

Many small business owners don't recognize that personal branding is part of building a business brand.

This guide is designed to help both sides- the media outlet that needs the stories and you, the entrepreneur who has them.

The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.

Networking is a game an entrepreneur has to play both online and offline.

With Dubai's busy lifestyle, Cook-a-Box offers residents the convenience of having all their groceries delivered, pre-measured to their doorstep.