Marketing | Page 9

Let's bust some of the most popular myths to give you a better understanding of how PR can help you and your business.

The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.

While restaurant goers are still ultimately seeking the same qualities to receive a positive dining experience, the internet and technology has fundamentally changed how consumers are behaving and their decision making processes.

In marketing, "perception is reality," and people's perception of you and who you are becomes your reality and reputation.

A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools.

A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.

Michael Del Gigante, CEO of MDG Advertising, explains why personalization is so challenging, and how brands can succeed with their efforts.

Are chatbots the future of customer service, or are they a bad idea?

Ali Mansoor, co-founder and CEO, Baroque -a new entrant to the burgeoning creative production market in the UAE- is extremely clear and candid in conveying what the company stands for, and how it plans to stand out.

Knowing exactly what your customers are going to buy, not just now but also in the future, is a dream most businesses aspire to, and it is already a reality for many.

There's no denying the value of content marketing for any business. Here are 15 tools you can use.

Millennials really do not want to talk to you when they have a complaint or issue about a product or service you sold them.

It takes a great deal of care and thought to create an infographic that people are going to respond to. Here are a few tips that will help you to design stunning infographics.

Only 50.5% of millennials say they are particularly loyal to a certain brand.

For most early-stage startups, such as Melltoo, devoting resources to brand marketing is a luxury we cannot yet afford.

While email may be a proven way to market your ecommerce business, going about the actual deed (and making it a successful endeavor) is often easier said than done.

70% of college-aged millennials report posting on Snapchat at least once a day versus just 11% reporting that they post on Facebook with the same frequency.

In today's era of mass communication –the one-size-fits-none model– personalization remains potent.

Carat's Managing Director Ramzi Haddad gives a few tips on media choices to promote a product.

With 25% of the country's SMEs in the services sector, and 87% of these businesses not marketing their services online, this infographic notes a need for the service providers to embrace the online medium.

It is important to understand that your business will constantly change; growth does not come at a steady pace. You need to be able to anticipate in advance which marketing tactics you are going to employ to meet your company objectives

To help e-commerce sites reengage undecided customers and prevent missing out on potential orders, PayFort has released an infographic depicting ways to bring abandoned shopping carts back to life.

Marketers must start thinking of ways to not just entertain the customer, but also engage with them simultaneously.

Gone are the days of segmenting customers on the basis of demographics such as age and gender.

The difference between Instagram Stories and Snapchat's Stories, and how you can use them for your business.

For too long, luxury brands have been observing digital disruption from their elevated safety zone- or so they thought.