Marketing | Page 9

While email may be a proven way to market your ecommerce business, going about the actual deed (and making it a successful endeavor) is often easier said than done.

70% of college-aged millennials report posting on Snapchat at least once a day versus just 11% reporting that they post on Facebook with the same frequency.

In today's era of mass communication –the one-size-fits-none model– personalization remains potent.

Carat's Managing Director Ramzi Haddad gives a few tips on media choices to promote a product.

With 25% of the country's SMEs in the services sector, and 87% of these businesses not marketing their services online, this infographic notes a need for the service providers to embrace the online medium.

It is important to understand that your business will constantly change; growth does not come at a steady pace. You need to be able to anticipate in advance which marketing tactics you are going to employ to meet your company objectives

To help e-commerce sites reengage undecided customers and prevent missing out on potential orders, PayFort has released an infographic depicting ways to bring abandoned shopping carts back to life.

Marketers must start thinking of ways to not just entertain the customer, but also engage with them simultaneously.

Gone are the days of segmenting customers on the basis of demographics such as age and gender.

The difference between Instagram Stories and Snapchat's Stories, and how you can use them for your business.

For too long, luxury brands have been observing digital disruption from their elevated safety zone- or so they thought.

I asked 15 rockstar content marketers and business owners what one book they recommended I should read.

When it comes to return on investment (ROI) from digital marketing, there isn't a one size fits all approach.

There are other digital marketing weapons that are social in nature and that can provide any business with much better results, reach, engagement, conversion and ROI than Facebook and Twitter.

Lifestage is a video-based app, aimed at users 21 or below, while being tied to a school or college. With the app, users will be able to fill the "about me" fields with short Snapchat-style clips rather than boring old text.

A recent infographic released by PayFort offers pointers on how headlines can be used as a tool to create specific triggers increasing shareability of content.

Noticed how video has blown up on Facebook? Don't get left behind!

Right after dealing with clickbait links on the News Feed, Facebook is now aiming at renovating ads on your feed, thus essentially rendering ad blockers useless.

To truly get noticed in the increasingly crowded world that is the internet, then you need to learn how to market your content in new and creative ways.

To truly master content marketing, you need to have a tried and tested strategy that will get your articles, videos, or podcasts in front of thousands of viewers.

Having worked with several UAE businesses, agencies and developers, I feel that I have discovered a range of areas where they typically fall short, when considering their digital efforts.

Companies that will be first to find a way to capitalize on the game's concept here have a great opportunity to attract and engage with current and new customers across the globe, investing just a fraction of their marketing budget.

Your personal brand is what you stand for, what makes you stand out and what makes you compelling to the world.

Effective PR sparks an interest in your audience and gets them to sit up and take notice of your brand and product offering.

When talking about games, there is no doubt that the Middle East has been one of the biggest markets for the same.

Many businesses invest a lot of effort and money on advertising initially, but not so much afterward. Here are Manar Al Hinai's two cents about how this should be done.