Marketing | Page 7

Exhibitions are ranked the second most valuable sales and marketing channel for B2B organizations.

You need to demonstrate your skills on a regular basis, through content that offers solutions.

For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.

If you consider yourself a digital leader, you're in luck. It turns out that digital leaders are in high demand.

Today's marketers must combine creativity and service excellence to make a mark on consumers.

It's not the shopping platform, it's the shopping mindset that really matters.

The app market is full of cost-effective and powerful solutions that can make the everyday life of a modern entrepreneur easier.

Online marketing is the first in line for disruption, and it is a ripe field for automation and machine intelligence as well.

With many leading brands experiencing declining sales in key consumer markets such as the US, Europe and China, the business of luxury is at a crossroads.

With the UAE ranking 53rd among the world's economies for ease of starting a business, and over 300,000 SMEs registered in the region, fierce competition is evident.

You are competing with millions of other marketing messages that consumers are bombarded with every day, and given that digital media is one of the most important tools for brand awareness and lead generation, you cannot afford to ignore it.

Communication is the most used and the most common business tool we all have access to, and it is the unofficial way to make or break our deals.

PayFort's recent infographic on content marketing stresses that creating content for the sake of creating helps no one.

The ability to speak in front of an audience is one of the most powerful skills that you can ever develop.

Online videos are a powerful way to attract traffic, convert that traffic to sales, and establish brand credibility online.

All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.

You focus on what those customers want to achieve in their businesses and you evolve your organization around their needs.

For entrepreneurs wanting to take their company into the big league, there is much you can learn from those who have already made it.

Ramadan is a huge opportunity for marketers to generate business, much like Christmas and Thanksgiving may be for Western cultures.

"We have always been dreamers. We've been a symbol of the future, a standard, a star."

Smart customers will also judge your brand and your products based on the experience they receive.

Getting your visuals right on social media is super important but super easy to get wrong.

In a shaky global environment, luxury retail developments in the region continue to thrive and expand.

If you think of brands which are most memorable to you, chances are they have done one or all of these things right.

Are you sure you're not making these mistakes? Here's how you can avoid a plummeting ranking in Google

As the title might imply, a creative marketing agency and client accountants don't always see the marketing issue from the same end of the telescope.