Marketing | Page 5

RBBi's research study reports the importance of targeting Arabic speakers by providing high-quality local language content and intelligent optimization that will yield better results year on year.

Companies simply can't afford to ignore the potential of the Instagram for B2B marketing. Here's why.

Let's face it: the influencer industry grew at such a pace in the region that multiple problems preceded –and demanded– the newly enforced UAE legislation.

Not only do infographics hone in on the most important information, but the use of visuals actually help to increase retention of that information.

Marketing to millennials doesn't need to be scary if you have the right strategy in place.

How to create a strong profit and loss performance within newly targeted industries or regions.

Cutting PR and marketing communications costs doesn't guarantee a rebound in sales or ensure long-term business success

Content marketing has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.

By doing proper user research, you stop writing for the sake of regularly updating your blog, and start publishing content that boosts your business by responding to your ideal client's needs.

If you think about your everyday life, it is almost certain that AI-based technologies are an integral part of your everyday experience.

10 key questions for brands to consider when engaging an influencer to promote their products or services.

How can you make the most out of a month when people are receptive and benevolent? Here are four practical communication tips to remember this Ramadan.

Businesses need to focus on customer experience to set themselves apart from their competitors.

Events are an incredibly valuable market development tool to break into new markets and unlock new customers in existing markets.

Just because companies are flocking to the newest platform doesn't mean it's the right platform for you.

Exhibitions, though founded on the low-tech principles of meeting face-to-face, offer tremendous scope to create a unique marketing experience.

Successful client-freelancer relationships work best when there is an open communication channel.

Gone are the days when businesses depend solely on advertising to drive sales- content marketing is a big deal for businesses today.

Going the extra mile for your clients ensures a long-term relationship that lasts through thick and thin.

There are just times when those customers or leads really need or want to speak with you or someone in your company.

Mentioning that the human brain is made for visual processing, the study notes that people remember 80% of what they see, and only 20% of what they do.

The Lighthouse, Dubai's Hashem Montasser on how they built the business in an experiential and curated way, where the experience created by the sum of the parts is greater than the individual pieces.

The opportunities for SMEs to utilise the growing opportunities that digital platforms and tech-savvy consumers offers are immense.

If your business is going to win in today's highly competitive marketplace, you'll need to transform your customers to brand evangelists.

What happens when an influencer gives poor advice– advice that turns out to be harmful, either physically or psychologically?

Telco du unveils latest installment of its #PostWisely campaign.