Marketing | Page 5

Done and planned properly, participation in exhibitions or any other events for that matter can be a business growth catalyst.

Whether you are introducing or being introduced, here are some helpful tips on how to demonstrate proper email etiquette

Today conversion pixels will tell you exactly which Facebook ad sold exactly which pair of artisan shoes to exactly which 34-year-old female with an interest in artisan handbags.

When building your brand awareness online or improving your revenues from online sources, there is really only one starting point – your online strategy.

Improving customer satisfaction with digital leadership is not rocket science. But it takes time and commitment.

Put these five principles into action for your next exhibition, and watch your visitors, leads, and sales numbers increase.

If you can create a business platform that looks established and trustworthy, you can boost a person's willingness to buy from you.

Hiring a marketing agency to which to outsource your inbound or direct marketing strategies is one the best things you can do as a small business.

Entering a new market with the help of an affiliate network can save you both time and money.

Businesses need to look at how taking a content marketing approach benefits their long-term growth.

If you're an online business, pop-ups are a great way to connect with existing and new customers in general, allowing them to have an offline brand experience that otherwise may not happen.

Haute PR + STYLE covers the full spectrum of public relations needs for some of the world's most recognizable brands.

RBBi's research study reports the importance of targeting Arabic speakers by providing high-quality local language content and intelligent optimization that will yield better results year on year.

Companies simply can't afford to ignore the potential of the Instagram for B2B marketing. Here's why.

Let's face it: the influencer industry grew at such a pace in the region that multiple problems preceded –and demanded– the newly enforced UAE legislation.

Not only do infographics hone in on the most important information, but the use of visuals actually help to increase retention of that information.

Marketing to millennials doesn't need to be scary if you have the right strategy in place.

How to create a strong profit and loss performance within newly targeted industries or regions.

Cutting PR and marketing communications costs doesn't guarantee a rebound in sales or ensure long-term business success

Content marketing has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.

By doing proper user research, you stop writing for the sake of regularly updating your blog, and start publishing content that boosts your business by responding to your ideal client's needs.

If you think about your everyday life, it is almost certain that AI-based technologies are an integral part of your everyday experience.

10 key questions for brands to consider when engaging an influencer to promote their products or services.

How can you make the most out of a month when people are receptive and benevolent? Here are four practical communication tips to remember this Ramadan.

Businesses need to focus on customer experience to set themselves apart from their competitors.

Events are an incredibly valuable market development tool to break into new markets and unlock new customers in existing markets.