Alex Malouf

Riyadh-based Alex Malouf is a marketing communications executive and expert who has spent the last two decades in the Middle East. A journalist by training, and with a cultural mix that is both European and Arabic, Alex's expertise spans communications and media, public relations, and marketing. He has led communications for multinationals in the digital, electric mobility, energy, sustainability, technology, and fast-moving consumer goods space, while also advising ministers and entities in the Gulf's government sector.

An entrepreneur in his own right (along with his wife, Alex founded the first business-to-business magazines in Saudi Arabia), Alex's experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital/social media. When he's not putting pen to paper, Alex can be found advocating for the region's media and public relations industry as the best way to tell the region's story and build national brands.