Marketing | Page 6

Going the extra mile for your clients ensures a long-term relationship that lasts through thick and thin.

There are just times when those customers or leads really need or want to speak with you or someone in your company.

Mentioning that the human brain is made for visual processing, the study notes that people remember 80% of what they see, and only 20% of what they do.

The Lighthouse, Dubai's Hashem Montasser on how they built the business in an experiential and curated way, where the experience created by the sum of the parts is greater than the individual pieces.

The opportunities for SMEs to utilise the growing opportunities that digital platforms and tech-savvy consumers offers are immense.

If your business is going to win in today's highly competitive marketplace, you'll need to transform your customers to brand evangelists.

What happens when an influencer gives poor advice– advice that turns out to be harmful, either physically or psychologically?

Telco du unveils latest installment of its #PostWisely campaign.

The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein

While the financial services sector have long been playing catch up with digital marketing developments including chatbots, social media marketing, and AI etc., the tech advancements have forced the sector's marketers to take note of digital means of engaging with consumers.

In today's digital world, your online brand makes up 50% of your personal brand.

Customer loyalty in the current era is a rapidly changing space, with more and more companies building their own tech-driven programs, or leaning on an existing or open platform.

As the market becomes more and more competitive, schools have to find ways to attract parents and to deliver on their promises.

Instagram is stepping up on its e-commerce game.

You can't control the overall exhibition experience, but you can control the experience associated with your brand.

Whether success is measured in terms of wealth, positive impact, or both, the desire to ensure that one is achieving the most possible success is ingrained in every single business person.

If you want backlinks, particularly from your competitors, you need to create the best content and get the best to link to you.

Three reasons to start using more verbal communication and presentations to get ahead in your career.

A new year signifies a fresh page, a fresh calendar of days that are overflowing with hope, exciting unknowns, and a chance to reset the button to get focused on big goals.

The company brand is your personal calling card- it can stay with you forever.

In a rather optimistic prediction, 2018 may be the year when the press release will slowly die under the knife of a story-driven audience.

Is content the best way to market your business?

In that maelstrom of information, visual content such as pictures, infographics and videos are much more appealing to the eyes than blocks of text.

The culture of social media and online influencers has raised concerns for businesses, as influencers are being viewed as destructive and self-entitled.

Content marketing is not like direct marketing because in content marketing you give 10 times more than you take.

With Facebook's new algorithm overhaul, here are some new strategies you can implement.