Marketing | Page 8

Cadillac is undergoing a transformation in terms of its image and messaging- and Ghrayeb wants to show that the brand is living and breathing what it stands for.

The huge growth in the use of social media in the Middle East presents marketers with great opportunity to capitalize on influencer marketing.

If you want to express your writing eloquently, you should practice your craft with the following basic pointers.

In 1915, when competition was seen to be shaking up Cadillac's numero uno status, the brand responded with an advertisement that remains etched in history.

When it comes to cause-related marketing, the only way to do it right is through having or creating a relevant connection between the concept and the brand/business.

The future of SEO involves artificial intelligence, machine learning and digital assistants.

A survey of 234 brands and digital marketers reveals that engaged customers tend to buy 90% more often, and spend 60% more per transaction.

Make no mistake, a catchy and memorable company name can offer a distinct advantage, keeping you at the front of your customers' minds and helping you to make a positive and engaging first impression.

Being able to communicate your story in a visual way will help people understand what you do much more easily.

Get a boost in your business with these digital marketing strategies.

Five ways you can evaluate your PPC agency- even if you don't have access to your campaigns.

Animated infographics are no gimmick. Like their static siblings, they're here to stay.

JadoPado's survey says that it's clear that the online medium enables the growth of SMEs, with 56% of sellers found to be small businesses with less than five employees.

In a David-and-Goliath-like reversal of roles, physical stores are becoming a marketing channel– just another step in the customers' journeys towards a purchase, not their natural endpoint.

Rebranding a digital company is not a simple task, but one that takes months of research and careful planning; we started the process over a year ago.

Let's bust some of the most popular myths to give you a better understanding of how PR can help you and your business.

The Middle East holds so much potential for digital transformation- here are the most exciting trends I see coming to prominence over the next 12 months.

While restaurant goers are still ultimately seeking the same qualities to receive a positive dining experience, the internet and technology has fundamentally changed how consumers are behaving and their decision making processes.

In marketing, "perception is reality," and people's perception of you and who you are becomes your reality and reputation.

A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools.

A performance-based marketing agency that can provide you guidance as well as implementation service and support are extremely valuable.

Michael Del Gigante, CEO of MDG Advertising, explains why personalization is so challenging, and how brands can succeed with their efforts.

Are chatbots the future of customer service, or are they a bad idea?

Ali Mansoor, co-founder and CEO, Baroque -a new entrant to the burgeoning creative production market in the UAE- is extremely clear and candid in conveying what the company stands for, and how it plans to stand out.

Knowing exactly what your customers are going to buy, not just now but also in the future, is a dream most businesses aspire to, and it is already a reality for many.

There's no denying the value of content marketing for any business. Here are 15 tools you can use.