Anu Singh

Co-founder, Zakool AI

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Business News

Why Speed, Not Persuasion, Is the Real Problem in Real Estate Sales

For decades, real estate sales teams have been trained to focus on persuasion.Better scripts, stronger follow-ups, more refined closing techniques. Yet most deals do not fail because a sales executive lacks persuasion skills. They fail much earlier, often without anyone noticing. Buyers lose momentum simply because they did not receive the information they needed at […]

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