Atul Hegde

An award-winning thought leader, digital marketing and branding veteran, investor, and entrepreneur with over 25 years of experience working with global brands and agencies, Atul Hegde is a name that connotes excellence. He is the founder of YAAP, a leading new age tech and data-led content company with offices across Singapore, UAE, and India. YAAP has worked with leading brands here in Dubai like Bayut, Fitbit, Dubai's Department of Economy and Tourism, Disney Games, among many others. He has been instrumental in the development of YAAP's 3D philosophy and full-spectrum data-led communication, from design to discovery to distribution. Atul's vision is embodied by Rainmaker Ventures, a $50 million venture capital firm that he co-founded, which seeks to wholly mentor budding startups. Despite his busy schedule, he has championed the cause of non-fungible tokens, crypto, and metaverse-related ventures and innovations, enabling brands' digital transformation. When he is not a full-time branding guru, he is a sneakerhead with an impressive collection to boast. yaap.in