Ibrahim Colak

Choosing the right partner is the most important aspect of closing a large deal, whether it's a partnership, investment or acquisition.

As American founding father Ben Franklin famously said, "An ounce of prevention is worth a pound of cure," and there are steps you can take right now to plan for the unexpected, protect your brand and preserve your own reputation as a business owner.

Your brand is human, and just like any person, you live off the engagement and interaction with other humans within your community.