Franchises
The How-To: Franchising Your Brand In The Middle East
Once your homegrown F&B concept has proven to be successful with the first outlet or two, it may be time to consider franchising to further its growth.
Joby Beretta is Director of The Bench, an award-winning innovative legal services provider offering cost-effective legal services, legal recruitment, and lawyers on demand. The Bench was set up in the UAE in 2016 based on client demand in the Middle East for a boutique firm focusing on the technology, media and telecom, and hospitality sectors.
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