Business News
Rebuilding Brand Trust in a Distracted Economy
MENA consumers are more likely to trust a brand that says less but says it with precision than one that shouts constantly with aesthetic polish.
Mahmoud K. Youssef
Founder and Managing Director, MKYCOMM
Mahmoud K. Youssef is a strategist and communicator drawn to the way ideas shape people and culture. As the founder and Managing Director of MKYCOMM, Mahmoud leads brand and communication work for clients across the globe.
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