Leadership
Practical Leadership Strategies for Working Parents at Senior Levels
"None of this is about lowering standards or working less. It is about recognising that leadership today looks different from leadership a decade ago."
Sarah Jones is the CEO & Co-Founder of RAYNE, a firm offering flexible resourcing solutions for legal teams across the Middle East.
As a mother of five, Sarah understands the importance of career flexibility and is passionate about supporting high-calibre professionals who seek to balance work and family life. Through RAYNE, she has created a platform that empowers professionals to manage their careers on their own terms.
RAYNE works with these top legal professionals, specialising in providing interim secondment services and fractional placements, helping companies address capability gaps and manage capacity challenges effectively. The firm caters to MNCs, government entities, and growth-stage companies, offering cost-effective, timely, and flexible options for short or long-term assignments.
Before founding RAYNE, Sarah established Sprii.com, an award-winning online shopping platform for mothers, and then went on to consult for high-profile technology companies across the region. Her academic background includes a degree in Economics from Edinburgh University, along with experience in M&A at Deloitte in London and Dubai, providing her with the financial expertise to scale her entrepreneurial ventures.
Sarah has been recognized as one of the UAE's Top Women CEOs and one of the 50 Most Influential Brits in the UAE. Her guiding philosophy, "Choose a job you love, and you will never have to work a day in your life," reflects her commitment to creating meaningful and flexible work opportunities for professionals.
More From Sarah Jones
Business News
How Flexible Models Can Help More Women Stay and Rise in Their Professions
"Ultimately, the conversation about women's careers should not only be about helping them stay, but helping them grow."
Business News
Figuring Out Your Organization’s Culture Conundrum: The How-To
It's the intersection of your people and the work that they do that provides the key to sustainable success, striking the perfect balance between productivity and profitability.
Business News
The Human Element: Integrating Technology And Data Into Your Customer Service Model
Yes, having an AI-powered model for shopping recommendations in e-commerce is great. But, CRM is much more than just tech. With surveys and chat-bots such a cliche, here's what sets Sprii apart.
Business News
How To Plot A (Better) Business Strategy For When The Region Travels
Worried about a summer slowdown in your e-commerce business? Sprii's Sarah Jones shares some tips.
Business News
Mobility Matters: Five Tips For Your Business Venturing Into M-commerce
Just as we got our heads around the abandonment of bricks and mortar malls for online shopping destinations, up pops another digital phenomenon which is demanding our attention: the beast of mobile commerce.
Business News
More Money Means More Opportunity: My Startup Got Funded In Dubai, And Now I’m Scaling The Business
Like most entrepreneurs, thoughts of how I could scale my venture was constantly on my mind. How could I grow Mini Exchange into a business that could expand to other markets in an innovative way?
Business News
Putting The Right Elements For Mini Exchange: How I Developed My Own MENA E-commerce Portal
Founder Sarah Appleton talks about building an online marketplace for parents to buy and sell new and like-new kids' clothing accessories, fancy dress and school uniform, as well as for brands and retailers to sell their end-of-season items.
