Business News
Brand Palettes In Tech Are Going Back To Black (Blue Ain’t Cutting It No More)
In a digital world circling around the myriad intensities of black, the hues of success are found in mindful branding.
Sarah Trad is a journalist and the former Editor-in-Chief of tech and business newsletter, Step Feed. She's curious about the littlest things in life and has nurtured an intimate relationship with words, which brought her to co-found newly launched branding studio, Closed Captions Communications, with her brother, Serge.
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A cohesively, well-marketed mediocre product is more profitable than an obscure brilliant one- that's just the way it is.
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Siblings As Business Partners: The Co-Founders Of Dubai-Based Closed Captions Communications Explain How To Make It Work
Long story short, it's not all about the money, nor is it solely about family- instead, there needs to be a funambulist balance created between those who choose to go down this route.
