Shamim Kassibawi is the Founder/Managing Director and Head of Communications at Spread Communications, and the MENA CEO of The SMC Group. A Communications Consultant out of Auckland, New Zealand with a mixed Arab and Kiwi background, Kassibawi speaks both English and Arabic fluently, with a balanced understanding of East and West. Having been in the industry for over a decade, she has developed communications programmed for a variety of clients across a range of industries including fashion, FMCG, marketing, media, oil and gas, IT, aviation, lifestyle, hospitality, and agriculture for both multinational and local organizations – both B2B and B2C.
