Steven van Belleghem is one of the world's leading thought leaders, speakers and authors on customer engagement. His new book, The Offer You Can't Refuse, is out now.
Each and every company is, of course, different, but there are some essential ingredients that, if executed well, combine to create a level of service that customers will truly love.
One of the major challenges businesses around the world will face over the next decade is the "war for talent," and there is a lot to learn from Netflix on that front.