Yara Milbes

Senior Vice President Marketing and Growth, Lucidya,

Yara Milbes is a global marketing leader with over two decades of experience driving brand transformation, demand generation, and revenue for high-growth technology and software scale-ups to multi-nationals exceeding US$1 billion in revenue.

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Why the Arab market cannot afford to sit out the most consequential shift in B2B marketing history and what it means to lead rather than catch up.

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