Yara Milbes

Senior Vice President Marketing and Growth, Lucidya,

Yara Milbes is a global marketing leader with over two decades of experience driving brand transformation, demand generation, and revenue for high-growth technology and software scale-ups to multi-nationals exceeding US$1 billion in revenue.

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The Truth About Agentic Marketing

Why the Arab market cannot afford to sit out the most consequential shift in B2B marketing history and what it means to lead rather than catch up.

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