Create Apps Success Stories: How QAi is Personalizing Learning, One Quiz at a Time

This article is part of Entrepreneur Middle East’s Create Apps Success Stories series, which highlights some of the most prominent mobile apps that have been born out of the Create Apps Championship – Dubai Chamber of Digital Economy‘s flagship program.

“Ever wondered how sometimes it’s difficult to walk a few steps to grab a bottle of water at the end of the day but when you are travelling to a distant location for something fun, you just can’t wait to get out of the house?” asks Benjamin Etrue, founder and CEO of Querist Ai (QAi). “Well, that’s the same for learning something new. Learning is a crucial part of the journey in life. But sometimes it kind of feels like a chore instead of it being like an exciting plan to fulfil our dreams. If this gap can be breached to make any topic and subject less boring, and point our curiosity and enthusiasm in the right direction, this will be a great step in our personal and academic development.”

It was precisely this sentiment that led Etrue to build QAi, an AI-powered trivia app that transforms PDFs and documents into interactive quizzes, making learning engaging and personalized. With adaptive difficulty, real-time analytics, and CPE credits, it helps students and professionals retain knowledge while they play. “Traditional trivia games recycle questions, leading to boredom and disengagement,” Etrue laments. “For students who study hefty documents or books, which become draining to get through, my application is a learning aid through an AI-powered gamified engine that lets users turn any topic or document into a personalised quiz master, tests you on what you have absorbed, and provides information on areas where you need more in-depth understanding. Our core audience are students, professionals, trivia enthusiasts, educational institutions, and event organizers.”

As such, Etrue believes QAi’s differentiating factor lies purely in how it allows users to tailor their learning journey. “Traditional trivia apps rely on static question banks based on generic topics,” he notes. “But with our AI gamified solution, we make every trivia experience a personalized journey, making learning fun and interactive. The research module of this application will drive personal studies and data-gathering content for learning and become the “vibe-coding” of a research content builder.”

Etrue’s belief in his vision earned him a spot as one of the finalists of the second edition of the Create Apps Championship. “The program opened doors to a wider audience and networking with several other like-minded founders,” Etrue says. “It was, and still is, an amazing journey since the team is always following up and helping us along this journey. I was deeply honoured to be a part of and hope this program grows bigger each year. The exposure to network with Business oriented individuals, know-how on how to present or pitch our ideas and sell your business through storytelling backed by data was incredible.”

Etrue now moves into 2026 with a steady mission to work towards. “We are already live on both app stores and have secured partnerships and approvals from two major telecoms in the UAE: Etisalat in January 2025 and du in December 2025 for our carrier-based billing modules. We are in the throes of initiating our go-to-market strategy to secure more paying customers and generate revenue. We are in talks with a few agencies like Mesh Ads to determine how best to drive traffic and push this venture.

‘TREP TALK: Benjamin Etrue, founder and CEO of Querist Ai (QAi), shares advice to founders considering joining future editions of the Create Apps Championship

“This is not an opportunity worth missing. If you are ready to put in the work and grow your business, this is by far the best place to be to make that happen. I do not think you will find a more supportive and inclusive program out there like this.”