Social media for business can be tricky to get right. How do people use different channels? What's the next big platform? And how do I make sure my content is relevant? User behaviours are constantly changing, so it means that companies have to adapt quickly.
According to a Cisco report published last year, video will make up 80% of global web traffic by 2019 and we'll be sharing almost a million minutes of video every second.
Designed to do just what every selfie lover loves, the Microsoft Selfie app was first released in iOS few months ago, and now has finally made its way to Android.
According to recent reports, a live video streaming component is currently being tested in Instagram, an idea first seen on Snapchat, which was later copied by Facebook.
Checking Facebook in the office might soon become a part of your job, with the social media big gun set to branch out its network for professionals next month.
In terms of setting goals and KPIs for your Snapchat for business marketing campaign, there really is only one way you can measure success- through engagement.
It's important to avoid these mistakes on your LinkedIn profiles, because, as an entrepreneur, personal branding is something that goes a long way in branding your company as well.
You've certainly heard of it. You may even use it already. But like most people, you're probably still working out how best to utilize the social media channel that's taking the world by storm.
For broadcasters, this means that there is a chance to reach a more massive Twitter audience. And for everyone on Twitter, this means a richer experience.
As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.
While veteran startups may manage to live on a well-maintained Facebook page, Instagram has proven to be a better option for new names looking to breakthrough.