In terms of setting goals and KPIs for your Snapchat for business marketing campaign, there really is only one way you can measure success- through engagement.
You've certainly heard of it. You may even use it already. But like most people, you're probably still working out how best to utilize the social media channel that's taking the world by storm.
For broadcasters, this means that there is a chance to reach a more massive Twitter audience. And for everyone on Twitter, this means a richer experience.
As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.
While veteran startups may manage to live on a well-maintained Facebook page, Instagram has proven to be a better option for new names looking to breakthrough.
For all of you professionals out there currently tweeting your career away from a single account, here are three indicators that you may need a separate one for personal use.
Mohanad Al-Hattab uses social media channels to share his work, and yes, make people laugh. His following has caused several big brands like Lay's and Chiclets to partner with him.
Compelling your audience to support your product or service takes more than just having an interesting product. They want to know more about you, your team, and what goes on behind the scenes.