How Find My Doctor Is Building an Integrated At-Home Healthcare Model to Expand Access Across Pakistan’s Growing Population

Access to healthcare remains a complex challenge in many parts of the world, where cost, distance, and fragmented systems can shape how and when patients receive care. Within this context, Saad Wahab Siddiqui, CEO and Founder of Find My Doctor, has focused on developing a model that simplifies how individuals engage with primary healthcare. However, the motivation goes beyond providing a system, as it was through Siddiqui’s personal experience that put him on this path. “I lost my Mother due to a doctor’s negligence. I do not want others to go through the pain that I went through. This is why I created this platform where people can get quality healthcare services without worrying about the cost.”

Through Find My Doctor, he has introduced a platform designed to bring consultations, diagnostics, and medication delivery directly to patients, reducing the need to navigate multiple providers independently. From Siddiqui’s perspective, the structure of the platform is built around integration rather than addition. He explains that patients can begin with telehealth consultations, transition to in-home doctor visits if needed, arrange laboratory testing, and receive medications, all within a single coordinated system. This approach, he notes, is intended to remove logistical barriers that often make healthcare more difficult to access.

“The idea was to make healthcare simple and accessible without requiring patients to move between different providers,” Siddiqui says. “If services can be brought together in one place and delivered to the patient, the experience becomes more efficient and more manageable for families.”

According to Siddiqui, accessibility also depends on how individuals first engage with the system. He explains that telehealth consultations are offered without cost as an entry point, allowing users to interact with a doctor before committing to additional services. “Once that initial interaction builds familiarity, patients often choose to use further offerings such as home visits, diagnostic testing, or pharmacy delivery,” he says. From his standpoint, this gradual engagement model supports both trust and long-term adoption.

He emphasizes that the model is not only about convenience, but also about aligning services with how people prefer to access care. “The first interaction matters,” Siddiqui says. “When patients are comfortable with that initial step, they are more likely to continue using the platform for other healthcare needs.”

The platform’s development has also been shaped by operational insights gathered over time. Siddiqui explains that, in its early stages, Find My Doctor collaborated with external laboratories for diagnostic services. As demand increased, the company established its own laboratory, allowing for greater control over testing processes and service delivery. He notes that this transition has contributed to a more consistent experience while enabling faster turnaround times for patients.

“Bringing diagnostics into the platform allowed us to manage quality and timing more effectively,” he says. “It also means that patients can complete the entire process without having to visit multiple locations.”

Over the past decade, Siddiqui shares that the platform has served patients, with a significant portion of activity concentrated in Karachi. He attributes much of this growth to user referrals, suggesting that repeat usage and recommendations have played a central role in expanding the platform’s reach. From his perspective, consistent service delivery has been a key factor in building that level of engagement.

“We have focused on maintaining reliability in every interaction,” Siddiqui says. “When patients have a positive experience, they naturally share that with others, and that becomes a strong driver of growth.” Moreover, during the Covid 19 pandemic, Find my Doctor was the only service in the market conducting at-home care and testing, resulting in a huge surge in demand and demonstrating the power of making quality healthcare accessible to all.

The flexibility of at-home services has also created practical benefits for specific groups. Siddiqui notes that elderly patients, for example, can schedule diagnostic tests earlier in the day without the need to travel or wait at a facility. This adjustment, while operationally simple, reflects a broader effort to align healthcare delivery with individual needs and routines.

Beyond service delivery, Siddiqui highlights the role of data in shaping future capabilities. He explains that the platform collects localized insights on patient usage and health trends, which can support more informed decision-making over time. While still developing, this data-driven approach has the potential to contribute to a more proactive understanding of healthcare patterns at a community level.

The company’s expansion into rural areas represents another extension of this model. Siddiqui shares that Find My Doctor has received support to establish telehealth units in underserved regions. These centers are designed to provide continuous access to medical consultation, connecting patients with doctors remotely while maintaining a local point of entry.

“Healthcare access should not depend on where someone lives or what time they seek care,” Siddiqui says. “By combining physical access points with remote consultation, it becomes possible to extend services more consistently.”

While the platform’s current focus remains on expanding its reach within Pakistan, Siddiqui also frames its development within a broader global conversation around digital health. He suggests that effective innovation in this space is shaped not only by technology, but by how well it addresses accessibility and affordability in real-world settings.

“Innovation in healthcare is not only about building new tools,” Siddiqui says. “It is about making sure those tools are accessible, practical, and trusted by the people who use them. When those elements come together, the impact can extend far beyond the platform itself.”