Anchored Echoes – by Entrepreneur Middle East

Growth Strategies

In It for the Long Run: Kris Fade’s Journey From Media Popularity to a Family-Driven Wellness Legacy With ‘Fade Fit’

Fade had already cemented his spot in the UAE as a beloved radio host and media personality long before he maneuvered his way into wellness entrepreneurship by launching Fade Fit. But with the healthy snacks line, Fade gets to do something that has long underscored his various business endeavors: to leave behind a lasting legacy for his children.
Business News

Designing A Cultural Renaissance: How Katya Kovtunovich’s Sadu-Made Designs are Bridging Emirati Culture With the Rest of the World

Kovtunovich's enthrallment with the UAE's traditions and an innate love for fashion culminated in the launch of her eponymous clothing line eleven years ago. Today, with multiple celebrities and local government dignitaries having donned her designs, she shares her hopes for the brand to become globally synonymous with the wider Emirati culture.