Lifestyle
Dubai-Based AÏZA Becomes First Middle Eastern Brand Named To BeautyMatter NEXT50 List
"Arab Beauty has been missing from the global beauty conversation for too long. We believe it deserves to stand alongside Korean Beauty, Japanese Beauty and Ayurveda as one of the world's defining beauty movements, and we're building AÏZA to help take it there," said Shubham Poddar, founder and CEO of AÏZA.