Consumer

The co-founders of Hopi on building a long-term profitable company.

With 2020 also signifying the start of a new decade, one in which digitization is set to transform the business world, there's even more reason to address the strategies designed to drive us forward.

In a time of constant change and increasing customer expectations, the greatest danger facing most brands today is loss of brand relevance.

While efforts to use artificial intelligence to drive customer service mean well, at this point, you still can't beat good, old-fashioned human interaction.