Customer loyalty in the current era is a rapidly changing space, with more and more companies building their own tech-driven programs, or leaning on an existing or open platform.
While efforts to use artificial intelligence to drive customer service mean well, at this point, you still can't beat good, old-fashioned human interaction.
The UAE has proven its strength across a multitude of business areas. However, an area that's sadly not kept up to speed with the country's dramatic progression is the customer experience.
What if instead of describing the problem, you could simply send the customer service rep a snap of the piece of furniture, and the parts you are having trouble with?
Customer service is an area that is tremendously neglected by most startups in the region today, yet it is a vital component of building a business in an age where people are not ready to shop online and pay through credit/debit cards.
E-commerce startups can bridge these gaps and sharpen their value propositions by focusing on five key areas of online reputation, delivery and logistics, warranty and returns, customer service support and shopping experience.