Food Industry

Founded by long-term Dubai resident Annika D'Souza, Crumb & Co. has managed to gain a cult following of sorts since it launched amid the outbreak of the COVID-19 crisis in 2020, with its delectable creations finding favor with anyone who has even the hint of a sweet tooth.

"Our production capacity has rocketed from a mere average of 20,000 oysters a month two years ago, to almost 200,000 per month today, with this expected to grow up and beyond 500,000 per month by early 2022."

The supermarket chain aims to help boost innovation among small food producer and manufacturers in the UAE by reducing barriers to entry in the supermarket industry.