Ask Moideen to what factors he attributes his company's success to, his modesty is easily apparent when he answers with a deference to the Thumbay Group's brand motto: Growth Through Innovation.
As a 'trep, there might be almost no bigger validation of your success and innovation than having an award presented to you by a head of state, and that validation only increases when your enterprise is based in a highly competitive and developed market.
CEO Reem Haj Ali was inspired to develop DoctorUna back in 2012 after noticing the "difficulties that arise when a person is attempting to book an appointment with a doctor."