interview

Marketing

Q&A: Enso Founder Mickey Haslavsky on Raising US$15 Million

The founder and CEO of Enso coined the term “Agentic Growth Hacking,” raised US$15 million in Series A funding to build the category, and openly publishes his experiments, including those that fail. Entrepreneur Middle East asks him what the concept actually means, how the system works, and what he would tell marketing leaders being sold “agents” by seemingly everyone.