Business News
Meet The Consumer Chameleon: Don’t Categorize Your Customers; Understand Them
There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.
Marketing Strategies
Business News
Six PR And Marketing Tips For Luxury Startups
In a shaky global environment, luxury retail developments in the region continue to thrive and expand.
Marketing
BOOK by Cadillac Is Testing Market Appetite For Vehicle-As-A-Service Model
With a finger on the consumer pulse, Cadillac is testing a first-of-its kind luxury vehicle subscription service- BOOK by Cadillac in the US market.
Business News
Fueled By Data: The Benefits Of Personalization Engines For Brands
Knowing exactly what your customers are going to buy, not just now but also in the future, is a dream most businesses aspire to, and it is already a reality for many.
By Guy Marson
Business News
Strategic Marketing: Market And Customer Segmentation For Your Business
Successful segmentation enables both top management and employees to steer marketing and sales activities in an active and differentiated manner.
Business News
Marketing To A High-End Consumer, Using The Luxury Strategy
The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.
Business News
Five Ways To Monetize Your Potential Online
Nabbesh founder and CEO Loulou Khazen Baz gives tips on what you can do to stand out and make the best impression online.
Business News
Samsung Opens First Experience Store In The UAE
Samsung opens its first Experience Store in the Emirates to achieve higher customer satisfaction.
Business News
The Aviator: Faisal Ghazi Kayal, Managing Director, Saudia Private Aviation
Since it launched its commercial operations in 2009, Saudia Private Aviation has become one of the leading names in the region's private aviation sector
Business News
Crafting Your Story: Public Relations Expertise For Your Business
Sunil John, CEO of ASDA'A Burson-Marsteller, one of the largest PR consultancies in the Middle East, reveals his tips on creating the master narrative for your business.
By Sunil John