Saudi Arabia | Page 9

Founded in 2012, Midwam is a Jeddah-based immersive experience design company that specializes in designing and curating unique immersive experiences for organizations and institutions.

"Alhokair is the only listed business of its type in the Middle East, and we currently represent around 85 brands, spanning from womenswear, menswear, kids and babies, department stores, shoes, and accessories, and a series of restaurants and quick service restaurants."

Held as a live hybrid event on March 10, 2022, 10 startups will be vying for the US$100,000 cash prize up for grabs, as well as a $100,000 prize for an 11th startup selected by the online and in-person audience.

58 founders from 23 startups will showcase what they've been working on during the program to an audience of investors, business leaders and other entrepreneurs.