Snapchat

In terms of setting goals and KPIs for your Snapchat for business marketing campaign, there really is only one way you can measure success- through engagement.

You've certainly heard of it. You may even use it already. But like most people, you're probably still working out how best to utilize the social media channel that's taking the world by storm.

As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.

Before you consider launching a corporate Snapchat account, here's a few factors to consider