Women in Business | Page 2

As an online fashion marketplace that connects brands, customers, and fashion stylists with each other, Taffi also offers expert recommendations from stylists from the comfort of one's own home.

While the COVID-19 pandemic challenged us all over the past two years, it also illuminated the tremendous potential for technology to support the participation of women in the workforce who might otherwise have been excluded or actively opted out.

It's easy to profess our support for a more equitable world- but what we actually need is less talk, and more action.

A selection of the many pieces of great advice that have been shared with us by women thriving in the region's business domain.

According to one study, 75% of women in leadership positions have experienced imposter syndrome across their professional journeys, and if you're a woman of colour, that feeling is amplified.

Using the iCharge Point mobile application, users can rent portable power banks from vending machines located at over 400 locations across Dubai.

Shahnaz Bagherzadeh, founder of Vivel Patisserie, on how her Dubai-born enterprise has evolved from a way to earn a living to a family-owned business that's gone global.

"As a brand, we've become strong enough for people to recognize us whenever they see our flowers. And as somebody who has worked with luxury fashion for a long while, I think that's a big achievement."

"We are trying to show that art can, and should, be a part of everyday life."

"By seeding innovation into the very fabric of the UAE and creating an ecosystem that can identify, support, and nurture innovations, the UAE continues to push the boundaries of progress."

As a woman working in a male-dominated industry, Mahendra admits that she has often felt neglected or forgotten by her peers in the sector- however, she made sure that such challenges never deterred her from realizing her goals.

"It is imperative we have a space to comprehend the urgencies that concern us all and allow ourselves the time to reflect, as we begin to recalibrate and recast new patterns through experimentation, ultimately shaping our new discourse."

"There clearly is disparity between the support for men in tech and women in tech, and some of my experiences and discussions certainly highlight the need for women to become more involved in tech."

The female scientists and founders duo behind Wayakit explain how the COVID-19 crisis led to a business pivot, which ultimately opened doors to new sectors such as the aviation industry.

Envisioned as an innovation hub that will support Jordanian startups, SMEs, and entrepreneurial individuals in the tourism and hospitality sectors, Nazzal hopes to attain two primary goals with Landmark 2.0

Launched in 2020, MindTales is a part of Abu Dhabi's Hub 71 ecosystem, with the startup making use of latest technologies -artificial intelligence in particular- to provide mental health services on an online platform.

"I built a business for a reason. I wanted to help event organizers to host amazing, successful events. Joining Bevy will help us continue our vision, and scale this even bigger."

"Gender diversity clearly continues to represent not only a key challenge, but also a significant opportunity for the future of our industry."

Founded by Emaan Abbass, who was formerly a product developer at Huda Beauty, Ketish aims to address a gap she found in the intimate care and feminine wellness industry, with the brand's products having been developed by keeping women's needs and desires on top of mind.

Caroline Fattal Fakhoury on women's economic empowerment in Lebanon and beyond.

There are several reasons why women in leadership roles, both as clients as well as service providers is beneficial, but when it comes to the bottom line, the simple fact remains, that diversity among leadership is better for business.