Growth Strategies
AI Can Do the Work. It Can’t Do the Climb.
"But I don't think the question is whether AI can do the work. It can do a lot of it. The real question is whether it can do the climb. And from where I stand, it can't."
Bassem Saber is the Co-Founder and CMO of Igloo, an award-winning marketing agency with offices in Dubai and Miami, and the Co-Founder of BloomingBox and ArabiaMD, established businesses in e-commerce and digital healthcare.
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The Rise Of Vertical Video And Its Impact On Social Media
57% of user-generated videos are shot vertically, and 94% of users hold their phone vertically, so it's safe to say they are just more ergonomically sound for the modern user from a user experience perspective.
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