The 100 NRIs – 2026: Aloki Batra, CEO, FIVE Hospitality and The Pacha Group

This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.

Aloki Batra,CEO, FIVE Hospitality and The Pacha Group, has transformed FIVE Holdings into one of the Middle East’s most distinctive luxury hospitality brands since taking the helm in 2017. Guided by a disruptive All-You-Can-Play philosophy, he has transformed FIVE from a luxury hotel operator into a global lifestyle movement where immersive experiences, high-energy entertainment, and cultural creativity converge.

Batra oversees a diversified portfolio including FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE LUXE JBR, FIVE Zurich, Destino Five Ibiza, Pacha Hotel, Pacha Ibiza nightclub, FIVE Music, FIVE Mode, The Pacha Collection, and entertainment assets such as Toy Room and WooMoon Storytellers.

Since becoming CEO in 2017, his leadership has consistently translated into commercial performance, positioning the Group as a market leader in lifestyle-led hospitality. As per their official website, in Q3 2025, the Group delivered US$ 166.9 million in total revenue, driven by a 15 percent increase in hospitality revenue compared with the same period in 2024. Hospitality EBITDA also rose by 5 percent in the quarter to approximately US$53 million. In June 2025, Destino Five Ibiza reopened its doors after a comprehensive redesign of its 159 rooms and suites. The hotel now operates entirely on one hundred percent green energy, reinforcing FIVE’s commitment to sustainability.

Digital innovation is at the core of Batra’s strategic vision. FIVE’s online presence has grown to over 1.3 million followers, generating 410 percent more online searches than other luxury hotel brands in the UAE. Batra led the development of FIVE’s TikTok platform, attracting over six million viewers and surpassing seven million video views. Additionally, he launched the innovative FIVE Owners App, transforming investor engagement through real-time insights and seamless bookings.

Alongside entertainment, Batra has cultivated a powerful culinary ecosystem. Concepts like The Penthouse Dubai; DJ Mag’s #1 Nightclub in the Middle East for 2025-2023, blur the lines between gastronomy and nightlife. FIVE’s culinary portfolio is regularly honoured in prestigious guides and awards.

Related: Entrepreneur Middle East Reveals “The 100 NRIs” List