The 100 NRIs – 2026: Nilesh Khalkho, CEO, Sharaf DG
Feb 22, 2026
This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.
Nilesh Khalkho, as Chief Executive Officer, has been instrumental in establishing Sharaf DG as a premier electronics retailer across the Middle East since its inception in 2005. Under his strategic leadership, the organisation has expanded to operate over 35 stores across the UAE, KSA, Bahrain, Egypt, and Oman, serving a diverse customer base exceeding one million visitors each month. His vision has driven the company’s growth while maintaining a strong focus on delivering innovative, customer-focused solutions.
With over two decades of experience in the retail and technology sectors, Khalkho has previously held senior positions at Al Futtaim Telecom, DSS Mobile Communications, and Reliance Telecom. His expertise in sales, marketing, and business development has been fundamental in shaping Sharaf DG’s market approach. Notably, he has implemented initiatives such as the “best price guarantee” and the “product not available, claim-free” promise, reinforcing the company’s commitment to customer satisfaction and trust.
Under Khalkho’s leadership, Sharaf DG has received numerous industry accolades, reflecting its reputation for excellence and innovation. The Group is headquartered in Dubai and operates in 60 countries across the Middle East, Africa, the Indian subcontinent, and Asia. It employs more than 11,000 people drawn from a wide range of nationalities. Since opening its first store at Ibn Battuta Mall in Dubai, the company has consistently delivered the latest in electronic and technological advancements, setting industry standards for customer engagement and experience.
The company’s milestones include launching the largest electronics store in Dubai in 2007 and pioneering category-led selling with specialised sales teams. Campaigns such as the ‘Buy a 103” Hisense TV and get a BMW free’ promotion have cemented its reputation for value-driven offers. Additionally, Sharaf DG has expanded its services to include repair solutions, trade-in programmes, and flexible financing options to enhance accessibility.
Looking ahead, Khalkho remains committed to transforming retail into an intelligent, customer-centric ecosystem, leveraging innovation and sustainability to shape the future of technology retail in the region.
This article forms part of The 100 NRIs, a special edition by Entrepreneur Middle East spotlighting the most influential non-resident Indians shaping business, innovation, and investment across the region.
Nilesh Khalkho, as Chief Executive Officer, has been instrumental in establishing Sharaf DG as a premier electronics retailer across the Middle East since its inception in 2005. Under his strategic leadership, the organisation has expanded to operate over 35 stores across the UAE, KSA, Bahrain, Egypt, and Oman, serving a diverse customer base exceeding one million visitors each month. His vision has driven the company’s growth while maintaining a strong focus on delivering innovative, customer-focused solutions.
With over two decades of experience in the retail and technology sectors, Khalkho has previously held senior positions at Al Futtaim Telecom, DSS Mobile Communications, and Reliance Telecom. His expertise in sales, marketing, and business development has been fundamental in shaping Sharaf DG’s market approach. Notably, he has implemented initiatives such as the “best price guarantee” and the “product not available, claim-free” promise, reinforcing the company’s commitment to customer satisfaction and trust.
