Replicating the brand experience and product quality on an international scale can be difficult, but with the right business partners, open lines of communication and an open mind, you can find continued success in international markets.
The question is not which one is better, but which one (and possibly mix of the two) is best suited to a particular company at its current stage of growth.
Franchising can be one of the most effective ways to amplify business growth. Within the thriving food and beverage category in the region, it is a model that has proved particularly compelling.
Franchises represent a convenient way for someone to start their own business- almost everything to operate the business is either supplied or communicated by the franchisor.
"Every opportunity I've invested in was a unique experience, and special for me in its own way. Just Salad is probably the one I'm most passionate about."
We launched Classic Burger Joint (CBJ) with just one restaurant in Lebanon in 2010. Since then, the franchise, which is owned by the Beirut-based Ministry of Food s.a.l., has grown to have 30 branches across the Middle East in 2016.
Founders Mahmood Bartawi and Fadi Ghaly wanted to crack the healthy vs. tasty challenge with their F&B concept, and introduce fresher, healthier dishes that are all under 500 kcals to the region
Forrey & Galland has come a long way from its beginnings as a luxury chocolatier, and is now positioning itself as a sort of a philosophy to a richer life.
"Sumo Sushi & Bento was founded by a family who started their first restaurant because in 2000, [because] Dubai lacked a warm family dining experience..."
Since its launch in the UAE in 2010 with a workforce of just 12 people, Kcal is today a 350-member enterprise with seven restaurants in the country, and it is now all set to expand its operations in the Middle East.