Advertising

If you've ever been in an elevator, you'd be familiar with the feeling of awkwardness that seems to pervade over everyone in that enclosed space for those few minutes that make a lift ride.

Instagram is stepping up on its e-commerce game.

The culture of social media and online influencers has raised concerns for businesses, as influencers are being viewed as destructive and self-entitled.

Remarketing is a digital marketing tactic that shows your business or brand online ads to people who've visited your website or used your mobile app.

In 1915, when competition was seen to be shaking up Cadillac's numero uno status, the brand responded with an advertisement that remains etched in history.

Ali Mansoor, co-founder and CEO, Baroque -a new entrant to the burgeoning creative production market in the UAE- is extremely clear and candid in conveying what the company stands for, and how it plans to stand out.

Many businesses invest a lot of effort and money on advertising initially, but not so much afterward. Here are Manar Al Hinai's two cents about how this should be done.

Eye-catching, engaging photography is the single most important factor in marketing optimization for any campaign on Instagram.

Qatar is a market where Carat expects to see continued economic and population growth. With this significant momentum, the country is becoming of increasing interest to advertisers.