Advertising

Marketing

NextAud.io Announces Exclusive Agreement with AdsWizz to Sell Streaming and Podcast Inventory in MENA Region

NextAud.io today announced that it has entered into an agreement with AdsWizz Inc. to become AdsWizz’s exclusive sales representative for advertising on streaming and podcasts in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Egypt. In addition, NextAud.io is now AdsWizz’s preferred reseller for this inventory in Japan, Singapore, Malaysia, Thailand, Indonesia, […]

By Entrepreneur Middle East Staff

Business News

Here’s How Wi-Fi Advertising Can Help Grow Your Business

By Muhammad Basit Javaid

Business News

It’s Time To Reimagine The Role Advertising Plays In Our World Today

By Ahmad Abu Zannad

Business News

Saudi Digital Billboards Startup Override Paves The Way For Delivering Hyper-Targeted Advertisements

By Pamella de Leon

Business News

Figuring Out A Media Mix For Your Brand: The How-To

Implementing an integrated network of channels has in the past and present proven to establish a better reach, and is far more effective in delivering results.

By Niranjan Gidwani

Business News

The How-To: Crafting Content For A Post-COVID World

Inspiration does not have to be limited to what other brands do, it can also be what no one else does.

By Harish Menon

Business News

Three Ways To Go Big On Your Marketing (Even With A Small Budget)

New data reveals that only 9% of digital advertisers are using guerrilla marketing to grow their business in 2019. What a missed opportunity!

By Lama Abdelbarr

Business News

The How-To: Capture User Value With Digital Impressions

Going beyond bounce rates and visit-to-leads, here's why content marketing metrics should measure experiences (and not numbers) to predict ROI better.

By Alex Ionides

Business News

How To Stand Out (Without Making Any Noise): A Foolproof Guide To Using Soundless Video

The absence of sound can add to a campaign video as it presents opportunity for many other techniques that could not be used otherwise.

By Zina Seibert

Business News

The Advertising Industry Doesn’t Need More Data- It Needs More Creativity

Today conversion pixels will tell you exactly which Facebook ad sold exactly which pair of artisan shoes to exactly which 34-year-old female with an interest in artisan handbags.

By Serene Touma

Business News

Want A Captive Audience For Your Brand’s Messaging? Elevision Media Can Offer You That

If you've ever been in an elevator, you'd be familiar with the feeling of awkwardness that seems to pervade over everyone in that enclosed space for those few minutes that make a lift ride.

By Sindhu Hariharan

Business News

With Instagram’s Collection Ads, Brands Have A New Way To Sell To Their Users

Instagram is stepping up on its e-commerce game.

By Entrepreneur Middle East Staff

Business News

Influencer Vs. Hotel: When Businesses Bite Back

The culture of social media and online influencers has raised concerns for businesses, as influencers are being viewed as destructive and self-entitled.

By Layan Khamis

Business News

The How-To: Making Your Remarketing Campaign A Success

Remarketing is a digital marketing tactic that shows your business or brand online ads to people who've visited your website or used your mobile app.

By Freya Jones

Marketing

Setting Standards: The Penalty of Leadership

In 1915, when competition was seen to be shaking up Cadillac's numero uno status, the brand responded with an advertisement that remains etched in history.

Marketing

Advertising In The Digital Era: Baroque Co-Founder And CEO Ali Mansoor

Ali Mansoor, co-founder and CEO, Baroque -a new entrant to the burgeoning creative production market in the UAE- is extremely clear and candid in conveying what the company stands for, and how it plans to stand out.

By Sindhu Hariharan

Business News

The Post-Launch Fail: Don’t Stop Promoting Your Business After It Opens

Many businesses invest a lot of effort and money on advertising initially, but not so much afterward. Here are Manar Al Hinai's two cents about how this should be done.

By Manar Al Hinai

Business News

Embracing the Inspiration Platform: The Low-Down On Instagram Advertising

Eye-catching, engaging photography is the single most important factor in marketing optimization for any campaign on Instagram.

By Ema Linaker

Business News

Getting The Message Across: Carat’s Martin Boot On Advertising In Qatar

Qatar is a market where Carat expects to see continued economic and population growth. With this significant momentum, the country is becoming of increasing interest to advertisers.

By Erika Widen