Business News
Your Business Brand Is An Extension Of Your Personal Brand
Many small business owners don't recognize that personal branding is part of building a business brand.
Branding | Page 3
Business News
Seeing Double: Entrepreneur and Designer Tarek Atrissi
Tarek Atrissi talks about how a well-executed typeface can become the voice of your brand.
Business News
Enriching Brand Experiences: Insignia Worldwide Founder And CEO Gaurav Sinha
Having found it hard to find an agency that specialized in the luxury hospitality, travel, tourism and destination marketing space, Sinha decided to fill that gap himself by opening up Insignia.
Business News
The Digital Influencer: Rosemin Manji
The RR&Co. Bespoke Luxury Management fashion director gives three tips for personal and professional digital marketing.
By Fida Chaaban
Business News
The Brand Builder: HRH Princess Reema Bint Bandar Al Saud
Alfa International's former CEO Princess Reema is focusing on the brand proliferation of Baraboux, a better leathers line of ergonomic luxury bags.
By Fida Chaaban
Business News
Making Alliances Work For The Luxury Brand
With the advent of social media and the massive reach potential it has when utilized correctly, the recruitment of influencers as a means of promoting luxury products and services is increasingly prevalent.
Business News
Five Business Truths From The World Of Hospitality That Apply To Every Industry
The CEO of Gates Hospitality, Naim Maadad gives insights learnt from his experience in hospitality.
Business News
Delice Confectionary Founder Jalel Ghayaza Goes Global
Delice Confectionary is a successful Dubai-based franchise operating in several countries, including a branch at Harrods' in London.
Business News
Wissam Al Mana: The Family Biz, the Limelight, and the Unbearable Lightness of Being the Brand
Wissam Al Mana is the Managing Director of Hermés Middle East.
By Fida Chaaban