Communication Strategies

Understanding and compensating for the curse of knowledge is a powerful way for all of us to become better communicators in all kinds of professional and interpersonal interactions.

From the rise of social media, to the increasing importance of brand authenticity, businesses need to embrace a strong foundation that is centered around transparency, authenticity, and new technologies.

Being proactive means investing in your future, putting in a bit more effort upfront, so that any problems that do occur will have less impact, leaving you and your business able to survive and thrive.

What do you do when you're accused of doing something wrong? Here's a look at four different ways one can react in such circumstances.

As founder and CEO of Z7 Communications, Zeina El Dana gives an insight to what it takes to leading an enterprise in the luxury public relations sector of the Middle East.

From a sign language keyboard offering and a sign language educational platform to the aforementioned service of translating text and voice messages to sign language, I Hear You is looking to adopt a holistic business model.

By listing over 100 conversation starters, this game's prompt cards aim to help break the ice between colleagues in a team, while also encouraging deeper conversations among themselves.

Effective communication encompasses a verbal, written, and process-driven communication framework with clearly laid standards and operating procedures.

The startup's business model was ideated when co-founder and CEO when Mohammad Almunaikh decided to create a software that could potentially bridge the many communication and other gaps between tenants and landlords.

The tech startup replaces inefficient communication and knowledge-sharing channels with short interactive audio and video messages.

When brand ideals and their representatives are not on the same page, the resulting mixed messages and confusing signals create an inherent distrust that no amount of PR can fix. Musk gets this.

Born out of a need for a platform that can provide people with a safe and exclusive connection with their neighbors/local communities, Hayi is a free-to-use and app-based hyperlocal social network for neighborhoods.

In the rush towards digital transformation, many organizations have left behind a crucial aspect, and that is stepping up their game in digital communications- the only link between them and their audience.

The key to achieving this boils down to one key mantra: putting people before the process. When a process is not people-friendly, we alter the process and become open to change.

As a company that specializes in digital communications for hotels and resorts, the Dubai-headquartered Staytus probably didn't shock anyone when it launched Hotel Chat, a web-based service it billed as "the world's first chat platform built exclusively for hospitality."

The foremost driver of employability and the most sought-after skillset for employers in the MENA region is English proficiency. Yet, the MENA region unfortunately boasts the world's lowest English proficiency rate.

It is crucial that companies not only pivot their communication strategies to continue growing but also find a way to adapt to the new trends and stay relevant during times of change.

Removing jargon and simplifying how we say things and communicate means that we make it easier for others to understand.

Avoid these common mistakes brands make with their PR and social media content during troubled times

In PR, we are constant in many things, and facilitating communications during these times is most definitely one of them. But of course, the way we interact, and the issues we will deal with in the future may change- only time will tell.

A Dubai Chamber webinar explored strategies and measures to maintain employees' wellbeing during the COVID-19 crisis.