Business News
Content Platforms As A Launchpad For Female Entrepreneurs In The MENA
Small female-led businesses are leveraging content platforms like TikTok for visibility and success.
Content Marketing
Business News
Pivoting For A Need: Why Brands Are Changing Their Narrative In 2020
There is a long road ahead in creating a more inclusive world, but one thing is for sure: businesses that keep offering solutions which put people over profits will be welcomed back with open arms, once the dust settles, and the masks come off.
By Carla Saliba
Business News
The How-To: Crafting Content For A Post-COVID World
Inspiration does not have to be limited to what other brands do, it can also be what no one else does.
By Harish Menon
Business News
Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers
Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.
Business News
The How-To: Capture User Value With Digital Impressions
Going beyond bounce rates and visit-to-leads, here's why content marketing metrics should measure experiences (and not numbers) to predict ROI better.
By Alex Ionides
Business News
The Eight (New) Commandments Of Content
Advertising and PR may have been the go-tos for success in the past, but the tide is turning, and everything now has to be thought out, purposeful, and not just churned out to generate endless views and impressions.
Business News
Understanding Affiliate Marketing Can Help You Grow Beyond Your (Current) Borders
Entering a new market with the help of an affiliate network can save you both time and money.
Business News
Why UAE Companies Lag On Content Marketing And How To Catch Up
Businesses need to look at how taking a content marketing approach benefits their long-term growth.
By Alex Ionides
Business News
Why Your Business Needs to Invest in Arabic Digital Marketing
RBBi's research study reports the importance of targeting Arabic speakers by providing high-quality local language content and intelligent optimization that will yield better results year on year.
By Ammar Badr
Business News
The OTT Market Is Changing The Way Content Is Created, Desired, Discovered And Consumed
Bill Gates famously said that "content is king" in 1996, and that became a guiding principle for the internet age.
By Arun Prakash
Business News
How Content Marketing Can Help Your Company Do More For Less
Content marketing has the power to transform businesses, with lower costs and higher returns than traditional marketing methods.
By Alex Ionides
Business News
User Research: How To Get More Leads From Your Content
By doing proper user research, you stop writing for the sake of regularly updating your blog, and start publishing content that boosts your business by responding to your ideal client's needs.
Business News
Three Ways Content Marketing Can Make You Money
Gone are the days when businesses depend solely on advertising to drive sales- content marketing is a big deal for businesses today.
By Alex Ionides
Business News
Why Content Marketing Needs To Be At The Heart Of Your Customer Acquisition Strategy
Content marketing should be at the heart of your marketing strategy, allowing you to build a relationship with your target audience, bring your marketing cost down, and increase your customer lifetime value.
By Karl Naim
Business News
No Content Marketing? You Just Handed The Market To Your Competitors
Is content the best way to market your business?
By Alex Ionides
Business News
Three Ways To Make Visual Content Marketing Work For You In 2018
In that maelstrom of information, visual content such as pictures, infographics and videos are much more appealing to the eyes than blocks of text.
Business News
How Repurposing Content Can Help Increase Your Organic Visibility
Content marketing is not like direct marketing because in content marketing you give 10 times more than you take.
By Ali Faagba
Business News
Three Alternative Tips for B2C Owners Who Cannot Afford Influencer Marketing
These three alternatives are thus for those who do not have influencer marketing budgets, but want to derive the reward of influencer marketing.
By Ali Faagba
Business News
Why Many Hands Make Content Marketing Work
Creating and distributing content means properly engaging with the audience to keep it growing and to strengthen the relationship.
By Alex Ionides
Business News
The Arabic-English Content Conundrum: Communicating To A Multilingual Market
Should a MENA-based business be investing in content marketing, be publishing in Arabic, or English?
By Suha Nasir
Business News
Think Like A Publisher: Five Must-Have Pieces For Your Content Marketing Mix
We're not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organizations improve in many different ways, not just to drive sales.
By Alex Ionides
Business News
How Content Marketing Can Solve Your Customers’ Problems
You need to demonstrate your skills on a regular basis, through content that offers solutions.
By Alex Ionides
Business News
Infographic: How To Create Content That Creates Customers
PayFort's recent infographic on content marketing stresses that creating content for the sake of creating helps no one.
Business News
Five Ways to Create Epic Content (Even If You Have Zero Copywriting Experience)
While you may believe that competing with the millions of other bloggers furiously typing on their Macbooks from local cafes is an impossible task for a grammar flunkie, the truth of the matter is, this actually makes things easier!
Business News
Insydo Founder & CEO Tanaz Dizadji On Offering Content Marketing Services To SME’s
Insydo founder and CEO Tanaz Dizadji discusses about the company's growth, the hurdles that comes along with a growing business and how they overcome it.
Business News
Improve Your Content Game: Four Writing Tips To Fine-Tune Your Articles
If you want to express your writing eloquently, you should practice your craft with the following basic pointers.
By Akhil Kumar
Business News
15 Indispensable Content Marketing Tools To Launch Your First Campaign
There's no denying the value of content marketing for any business. Here are 15 tools you can use.