Social Media Marketing

Small businesses can make the most out of their digital marketing efforts by investing time upfront in keyword research.

Getting your visuals right on social media is super important but super easy to get wrong.

A recent PayFort infographic highlights ways in which enterprises can derive benefits by combining these two marketing strategies (as different as apples and oranges), instead of utilizing them as two distinct tools.

"So is this social media thing like a real job now?!?"

Content marketing, wearable technology, big data and e-commerce likely to drive MENA's media industry this year.

The new frontier of marketing is in creating branded content that isn't designed to be overtly promotional, but instead can stand on its own merits.

A look at the factors of every successful campaign in creating viral content.

It is difficult to form clicks and engaging conversation without the incessant drive to post engaging content.

As a new business, it is vital that you get to grips with how to harness social media to drive awareness, brand affinity, loyalty, advocacy and most importantly, commerce.

One size never fits all when it comes to social media.

Mohanad Al-Hattab uses social media channels to share his work, and yes, make people laugh. His following has caused several big brands like Lay's and Chiclets to partner with him.

Compelling your audience to support your product or service takes more than just having an interesting product. They want to know more about you, your team, and what goes on behind the scenes.

Learn how to play the social media game like a real public relations professional, and protect yourself in the process.