The Executive Selection: Õura Ring
Oura Ring 4 is sleaker, smarter and tailor made just for you.
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Õura, maker of the popular smart ring, commissioned a report exploring how its members in the United Arab Emirates sleep compared with the rest of the world. The report titled, ÕURA UAE: The State of Sleep, revealed that residents in the UAE get some of the world’s best quality sleep, averaging a sleep efficiency score – the time in bed spent actually sleeping – of 85.7%, despite getting just 6.85 hours of sleep per night. The report also highlights several other defining characteristics of sleep in the UAE:
A Nation of Night Owls
The UAE is one of the world’s latest-to-bed, latest-to-rise nations, with an average sleep window from 12:06 AM to 7:57 AM. Instead of a bad habit, this pattern reflects a country of true night owls: the UAE has the highest share of late-evening chronotypes globally at 6.67%, compared with a 3% worldwide average. With research linking “circadian misalignment”- going to sleep and waking at times that don’t match your chronotype – to a higher risk of disease, the UAE’s later sleep patterns should be celebrated as a nation working with its biology, not against it.
UAE Sleep Stands Out on Quality
The UAE averages 6.85 hours of sleep a night, just under the global 7.1 hour norm. Countries like Finland, the United States, and the United Kingdom may log more hours, but they don’t consistently match the UAE on sleep efficiency. Even compared with Japan, which is famous for short sleep, the UAE comes out ahead on both quality measures such as REM, deep sleep and efficiency, as well as quantity, underscoring a country with a unique sleep profile.
Women Take the Sleep Crown
The findings in the UAE point to clear gender differences in sleep. Women average 7.07 hours sleep a night, compared with 6.59 hours for men – a difference of nearly half an hour. Women also show stronger sleep efficiency and more consistent REM sleep patterns. These trends mirror global sleep research, where women typically demonstrate more stable recovery behaviors, signaling that women in the region are prioritizing their health.
“Sleep quality is one of the most important indicators of long-term health, and the UAE is a standout example of protecting quality when life demands make quantity a challenge,” said Doug Sweeny, CMO at ŌURA. “In a place where nights run late and productivity is a cultural norm, we’re seeing a nation work with the body’s natural circadian rhythms rather than against them. By understanding and respecting individual chronotypes – whether you peak early, later, or somewhere in between – UAE residents are tailoring their rest and activity for deeper, more restorative sleep. As we grow ŌURA across the region, we’re bringing science-backed insights that help people understand their unique bodies and identify the small, meaningful changes that can move the needle on their sleep and overall health.”
Put a ring on it
Oura Ring 4 is sleaker, smarter and tailor made just for you. The well-rounded wearable is built around Smart Sensing, a breakthrough sensing technology, which is powered by an algorithm that works with research-grade sensors to dynamically adapt to the finger and deliver accurate and continuous data. The lightweight, all-titanium design of Oura Ring 4 features recessed sensors for a smooth interior shape and thinner profile, making it more comfortable for 24/7 wear. Oura Membership and Oura Ring work hand-inhand, empowering you to prioritize your long-term health goals and built healthy habits that will last a lifetime. Personalized insights from Oura help you understand what your body needs, for today and for your future. Crafted for quality and precision, Oura Ring 4 provides valuable insights into your holistic health – sleep, activity, stress, heart health, cycle and more. Based on your ring size and your lifestyle, the Oura Ring 4 battery can last between 5–8 days — so you don’t even have to think about charging. The device is available in an expanded range of twelve sizes (4-15) and in six colors: Brushed Silver, Gold, Rose Gold, Silver, Stealth, and an updated Black finish that features a glossy, tungsten PVD coating. What’s more, Oura Ring 4 is now also available in a high-performance ceramic version that comes in four exciting colors: Tide, Petal, Cloud, and Midnight colors.
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Õura, maker of the popular smart ring, commissioned a report exploring how its members in the United Arab Emirates sleep compared with the rest of the world. The report titled, ÕURA UAE: The State of Sleep, revealed that residents in the UAE get some of the world’s best quality sleep, averaging a sleep efficiency score – the time in bed spent actually sleeping – of 85.7%, despite getting just 6.85 hours of sleep per night. The report also highlights several other defining characteristics of sleep in the UAE:
A Nation of Night Owls
The UAE is one of the world’s latest-to-bed, latest-to-rise nations, with an average sleep window from 12:06 AM to 7:57 AM. Instead of a bad habit, this pattern reflects a country of true night owls: the UAE has the highest share of late-evening chronotypes globally at 6.67%, compared with a 3% worldwide average. With research linking “circadian misalignment”- going to sleep and waking at times that don’t match your chronotype – to a higher risk of disease, the UAE’s later sleep patterns should be celebrated as a nation working with its biology, not against it.
