Dubai RTA Digital Revenue Rises 20.6% to AED5.3 Billion in 2025

Dubai’s Roads and Transport Authority (RTA) generated AED5.3 billion in revenue through digital channels in 2025, a 20.6% increase from 2024.

The number of digital transactions surpassed 628 million, up 13%, while digital channel adoption reached 96%, according to the authority. The average customer happiness index stood at 98%.

RTA also reported a Digital Maturity Index score of 94%, placing it at Level 5 — the highest rating under the Government of Dubai’s framework — and ranking it among the top four government entities in 2025. RTA recorded an 83% score in the Digital Customer Experience category, up 12% from the previous year, and achieved a 100% accessibility score for People of Determination.

Meanwhile, customer usage of services through smart applications exceeded 25%, representing a 40% increase year-on-year (YoY).

In the same year, RTA launched 18 new services through the RTA Dubai app, while the S’hail app expanded its services related to the automated fare collection system, including nol card services, and introduced additional features and enhancements.

According to the authority, this contributed to the number of active users of the RTA Dubai app surpassing 1.2 million, while annual visits to the authority’s mobile applications rose to 68 million, a 144% YoY increase. Requests for inquiry and journey-planning services also reached 48 million, up 48% YoY.

RTA also recorded 11 million website transactions in 2025 across 103 services, with customer happiness index reaching 96%. In 2025, the authority also introduced four new digital platforms, including those for the Road Safety Film Festival Competition, Delivery Service Excellence Award, Academic Scholarship Program and Dubai Award for Sustainable Transport.

RTA also introduced three new website services covering payment of advertising signboard fines, contesting violations and applications for the temporary passenger transport permit service, Naqel. An artificial intelligence-powered search feature was also added.

The authority continued expanding services through its virtual assistant, Mahboub, increasing the total number of interactive services available through the platform to 32. According to RTA, transaction volumes through the service rose by 20.6% compared with 2024, while revenue increased by 8.1%.

Transactions through RTA’s smart kiosks exceeded 1 million in 2025, up 17.3% from the previous year. Revenue generated through the kiosks surpassed AED425 million, an increase of more than 11%. Four additional interactive kiosks were installed at Customer Happiness Centers.

Meanwhile, the authority’s WhatsApp channel, which offers 16 services, generated more than AED21.7 million in revenue from parking ticket reservations. During the year, RTA also launched the “Madinati” service through the Mahboub chatbot on WhatsApp.

As part of its Services 360 Policy, RTA launched or enhanced 48 of its 74 digital services during the year. It also expanded services available through shared government platforms, including S’hail, Dubai Now, Invest in Dubai, Visit Dubai, and Build in Dubai.

In 2026, RTA Dubai app received the “Best Application of Tech – Public Sector” award, while the S’hail app won the “Best Mobile Tech of the Year” award at the Global Business Tech Awards.