January Is Not a Sprint: The Case for Playing the Long Game

Yes, take action. But do not try to win the year in a month.

By Nicki Bedford | Jan 28, 2026

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A lot of us come into a new year with big goals. Explosive goals. The kind that genuinely excites us and it is that enthusiasm that we need to hold onto. Saying this, one important reminder needs to be shared as we kick the year off: January is not a sprint.

Once planning is done and the vision is clear, this is the moment where execution begins. But execution does not mean trying to do everything at once. Founders put too much pressure to prove something in the first few weeks. They push too hard, too fast, and burn through their energy before the year has even really started. By February, they are exhausted. The momentum fades. The joy disappears. We want to treat a new year as a long game. The most important thing right now is being crystal clear on what success actually looks like for you this year, then committing to the few activities that will genuinely move you toward it. Not everything has to be done, nor at anyone else’s pace with unrealistic expectations of your output.

Your focus should be on getting clear on what needs to be done and being consistent with it. We do not build great businesses by sprinting for four weeks and then running on fumes. We build them by staying grounded, focused, and connected to why we are doing this in the first place.

If you come into January driven by anxiety instead of intention, the pressure builds quickly. The “Sunday scaries” arrive fast. And suddenly you are running your business from stress instead of purpose. That is not why most of us chose this path. So yes, be ambitious. Yes, take action. But do not try to win the year in a month. Play the long game. That is where real momentum is built.

So how do you make 2026 be a true breakout year? Here are the shifts that actually matter. Not the fluffy stuff, and not the pressure-based stuff. These are the shifts that help you build with direction and energy instead of overwhelm:

  1. From comparison to owning your lane confidently
    Nothing kills momentum faster than looking sideways. Everyone’s business grows at a different speed and on a different timeline. Owning your lane means leaning all the way into what makes you unique. It becomes your advantage, your positioning, and your differentiator. When you back yourself fully, everything sharpens. Just because a competitor is doing something and it looks like it is working does not mean you need to do the same.
  2. From forcing it to leaning into your own rhythm
    The fastest way to burn out is pretending you have another gear when you do not. For a long time, I thought pushing harder was always the answer. Until I hit a point where my body said no. A lot of founders experience this. You are ambitious for a reason. Ambitious women do not need help with pushing. But learning when to soften, when to pause, and when to breathe is one of the biggest power moves you can make. I am still learning this, by the way. This is not a lesson I have mastered. But it is one that is changing everything for me.
  3. From constant output to strategic seasons
    If every month looks the same, your business will eventually stall. Founders grow faster when they intentionally move through seasons. A season of visibility. A season of selling. A season of refinement. A season of rest. Most burnout comes from trying to be in every season at once. When you zoom out and work in cycles, your creativity, energy and momentum stop competing with each other.
  4. Map your sales pipeline
    Where are your deals coming from? Who is buying from you? Which offers convert? Which activities actually move revenue forward? Your sales pipeline cannot live in your head. Once it is mapped, you will know exactly where to focus, and what to stop pouring energy into.
  5. Build your content authority
    People buy from founders they trust. And honestly, showing up as yourself gets you a long way there. You do not need to post every day. You need clarity. What problem do you solve? What do you help people with? What is the end result? When that is clear, your message becomes consistent. And consistency builds trust.
  6. Deepen your founder network
    Your next opportunity is almost always connected to someone in the room with you. Warm introductions, collaborations, support, doors you did not even know existed. Your network matters, and the rooms you choose matter. Surround yourself with people and communities that lift your energy, and remove yourself from the ones that drain it. A breakout year is not built by chance. It is built by alignment, clarity, and the right shifts at the right time.

A breakout year is not built by pressure. It is built by intention. If you take anything from this, let it be this. You do not need to sprint through January to prove you are serious. You need to start the year with clarity, protect your energy, and commit to the actions that matter most. The founders who win the year are not the ones who do the most in the first month. They are the ones who stay consistent when the excitement fades and the real work begins. So set the goals. Dream big. Take action. But do it in a way you can sustain. Choose your pace, stay in your lane, and build with purpose. Momentum is not something you force in a few weeks. It is something you earn over time, through discipline, focus, and the right people around you.

Shutterstock

A lot of us come into a new year with big goals. Explosive goals. The kind that genuinely excites us and it is that enthusiasm that we need to hold onto. Saying this, one important reminder needs to be shared as we kick the year off: January is not a sprint.

Once planning is done and the vision is clear, this is the moment where execution begins. But execution does not mean trying to do everything at once. Founders put too much pressure to prove something in the first few weeks. They push too hard, too fast, and burn through their energy before the year has even really started. By February, they are exhausted. The momentum fades. The joy disappears. We want to treat a new year as a long game. The most important thing right now is being crystal clear on what success actually looks like for you this year, then committing to the few activities that will genuinely move you toward it. Not everything has to be done, nor at anyone else’s pace with unrealistic expectations of your output.

Your focus should be on getting clear on what needs to be done and being consistent with it. We do not build great businesses by sprinting for four weeks and then running on fumes. We build them by staying grounded, focused, and connected to why we are doing this in the first place.

Nicki Bedford

Founder, Female Founders Network
Nicki Bedford is the founder of the Female Founders Network.

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