NUMU Unites 30 UAE Restaurant Brands for Week-Long Culinary Showcase
UAE GEMS positions itself less as a traditional promotion and more as a coordinated demand-generation moment within the UAE’s food delivery ecosystem.
NUMU
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Dubai-based NUMU has launched UAE GEMS, a large-scale, limited-time campaign bringing together more than 30 curated restaurant brands across the UAE for an exclusive one-week activation running from May 11 to 17, 2026.
Available exclusively on Noon Food, the campaign will feature offers of up to 60% across a lineup of award-winning and high-demand restaurant brands, supported by coordinated in-app visibility, influencer marketing, social amplification, and editorial coverage.
Unlike traditional discount-led campaigns, UAE GEMS has been designed around rarity, urgency, and discovery. Many participating brands rarely run promotions at this scale, with some concepts known for almost never discounting at all, creating a short and highly curated window for consumers to access some of Dubai’s most sought-after food brands under conditions they may not see again.
Featured concepts include award-winning pizza destination Pizza Di Rocco, local favorite PDL Coffee, authentic Mexican concept La Patrona, sandwich destination Wise Guys, and Lebanese staple Abu Salim, alongside a wider selection of well-known restaurant brands across the UAE.
The campaign also reflects a broader shift taking place across the food delivery sector, where aggregators are increasingly evolving beyond logistics platforms into discovery and demand-generation ecosystems.
“UAE GEMS was built around a simple idea: bringing together brands people already love into one concentrated, high-visibility moment,” said Paul Noujeim, co-founder at NUMU.“Many participating brands rarely run promotions and campaigns at this scale, which is what makes the campaign genuinely exciting for consumers.”
NUMU, an AI-powered growth operating system focused on restaurant performance within delivery platforms, currently works with brands across the UAE and GCC to optimize visibility, customer acquisition, retention, advertising performance, and operational growth across aggregators.
The company believes delivery apps are increasingly becoming digital storefronts where visibility directly impacts restaurant growth.
“We believe delivery platforms are increasingly becoming discovery platforms, not just transactional channels,” Noujeim added. “Campaigns like UAE GEMS reflect how brands and aggregators can work together to create real demand at scale.”
Dubai-based NUMU has launched UAE GEMS, a large-scale, limited-time campaign bringing together more than 30 curated restaurant brands across the UAE for an exclusive one-week activation running from May 11 to 17, 2026.
Available exclusively on Noon Food, the campaign will feature offers of up to 60% across a lineup of award-winning and high-demand restaurant brands, supported by coordinated in-app visibility, influencer marketing, social amplification, and editorial coverage.
Unlike traditional discount-led campaigns, UAE GEMS has been designed around rarity, urgency, and discovery. Many participating brands rarely run promotions at this scale, with some concepts known for almost never discounting at all, creating a short and highly curated window for consumers to access some of Dubai’s most sought-after food brands under conditions they may not see again.
Entrepreneur Middle East Staff
Entrepreneur Staff
